Have you heard the advertising term Out of Home Advertising (OOH)? This is an advertising method that targets consumers outside of their homes. Companies spend a lot of money marketing their products and services using social media ads and email marketing campaigns, but one tried and true method that works for most brick-and-mortar stores in OOH. While many companies advertise on billboards, park bench signs, and even use car wraps, one of the most cost-effective OOH methods is the use of custom flags.
Feather flags do so well because recent studies over the years conducted by the Outdoor Advertising Association of American (OAAA) have found that 84% of drivers notice outdoor advertising. These are people who drive back and forth along the same stretch of road several times a day. Using custom feather flags is one of the most affordable and easiest ways to get your business noticed.
Custom Flags Promote Familiarity
You already know that people buy from companies they trust and know. Feather flags help build trust and increase familiarity. Many people don’t make spur of the moment decisions about buying from a company, especially a company they don’t know. However, when consumers see your flag every day on their route to and from work or on the way out and back from their children’s school, this has an impact on their buying decision when they’re ready to purchase a product or service like yours. They’re already familiar with your brand because they see your flags every day. Whether they realize it or not, this has a direct impact on their buying habits.
Cost-Effective and Localized Appeal
When advertising to the local community, you want to find the cheapest and easiest way to do this. Custom flags 3×5 and bigger get the job done. These flags can cost less than $100 and last a long time. Other advantages of feather flags include the following:
- Easy to assemble
- Work great in all weather
- Double-sided flags let you advertise more effectively
- Custom colors available to match your brand
- Adaptable for indoor and outdoor use
- Lightweight for portability
Placing custom feather flags in high traffic areas increases visibility. It gives you a higher return on your investment and gets more people interested in your business. Attracting the attention of drive-by traffic is one of the most effective marketing strategies for local businesses with storefronts.
If you’re looking for ways to stretch your advertising budget that are impactful and proven to work, consider the benefits of custom flags.