Ever wondered how Google decides which results to show when you search for something? Well, search engines like Google receive billions of searches every minute, and to give the best, user-friendly results, Google ranks those websites that are SEO-friendly. Do you have a website? Are you looking for strategies that will help you in getting higher website traffic? Well, this guide on Search Engine Optimization gives you details about the benefits and types of SEO practices, so read till the very end!
What is Search Engine Optimization?
SEO is the process of optimizing a website to make it more visible in search engine results. SEO is important for both the user and the website owner.
There are many search engines globally but Google accounts for more than 90% of the market share hence this guide will primarily focus on Google’s SEO.
Now, before we talk about Search Engine Optimization, let’s talk about how Google ranks your website.
If your website is live, you can request Google to visit your website. This process of Google visiting your website, checking the content quality, and taking screenshots for its database is known as crawling and caching. Once your website shows up on the SERP and ranks, it means Google has indexed your site.
There are many benefits to Search Engine Optimization. It can help a company’s website rank higher in the search engines, which can bring more traffic to the company’s website. It can also help a company’s content rank better in search engines, which can help them get more exposure and reach their target audience.
Some of the benefits that come with SEO are increased brand awareness, higher conversion rates, enhanced customer satisfaction, and improved profitability.
To make your website SEO-friendly, you can either perform on-page or off-page SEO tricks. What are on-page and off-page search engine optimization and how does it affect your ranking, let’s know.
Beginner’s On-Page Search Engine Optimization Guide
On-page SEO refers to everything you do to your own website to improve its ranking in search engine results. On-page SEO encompasses the majority of the “basic” aspects of search engine optimization, such as keywords, HTML tags, page titles, and mobile friendliness.
This aspect of SEO is all about ensuring that the content on your website can be crawled, indexed, and understood by search engines. It is, however, much, much more than that.
On-page SEO also includes techniques that improve the user experience when they visit your website. Because search engines like Google want to recommend the best websites to their users, making your site “delectable” for humans to visit is also an important part of on-page SEO.
To start with on-page SEO, ensure that the website content is user-friendly and seems qualitative to Google. Whenever Google arrives at your website to crawl, they should find something worthy of ranking you above your competitors.
Here are some basic on-page SEO features that will help websites rank better-
- Keyword Research
- Schema Markup
- Title Tags, Meta Tags
- Alt Image Text
- Keyword Density
- Regularly Updated Content
- URL structure
- Fast Loading Speed
Beginner’s Off-Page Search Engine Optimization Guide
Off-page SEO refers to the strategies, tactics, and efforts you use to promote your content on third-party websites all over the internet. This aspect of SEO is concerned with getting your website, company, and/or brand mentioned on another website.
You’ve probably heard of off-page SEO in the context of building links to your website. Backlinks are important but there’s a lot more to off-page SEO than just links.
Off-page SEO rankings are influenced by a variety of factors. While each is approached differently, they all have the same overarching goal of increasing the trust and reputation of your website from the outside.
- Inbound hyperlinks
- Marketing on social media
- Guest posting and blogging
- Unconnected brand mentions
- Marketing through influencers
Where can you learn SEO?
Before trying to rank your website with the above limitation and generalized knowledge, I definitely suggest you invest your initial time in researching a Search Engine Optimization either via a Search Engine Optimization course or an advanced Digital Marketing Course.
It is often better to know the concept entirely before starting SEO or even hiring an agency for SEO services.
Other than on-page and off-page Search Engine Optimization, you must learn about-
- Keyword Research
- Webpages Structuring
- SEO Audit
- Google Search Console
- Google Analytics
- Blackhat Techniques to Avoid
In short, both on-page and off-page search engine optimization are instrumental in getting recognized by Google for a specific keyword and ranking you above your competitors. Hope that you enjoyed reading this short article on the beginner’s guide on on-page and off-page SEO.