No matter the length of time you’ve called yourself a business owner, what you do for customers is key to success.
That said do you feel you go above and beyond? This would be when it comes to providing for your customer base.
If you are failing to do such a thing, you could see some or even many of those customers going elsewhere over time.
With that thought in mind, you want to do all you can for your customers to keep them around as long as possible.
What Type of Business Do You Run?
In assessing the type of business you operate and how best to serve customers, what kind of work do you do?
Say for example you own and run a massage business.
Knowing that customers come to you to improve their state of body and mind, it is critical to meet their needs. One bad experience with you and your massage business could turn a customer off.
In looking at three things you must do for customers, focus in on these areas:
- Best possible service – You can’t expect to keep too many customers around if your service is average at best. That is why you need to put a major focus on customer service each time out. Not doing so can open the door for troubles for you. One way to keep your customer service efforts heading in the right direction is feedback. Be sure to get regular feedback from your customers. In doing so, you can see where you may need to improve things. Since they come to you in one sense to get medical care, you want to send them home better than when they arrived.
- Best possible products – Having the best products is also important in the mix of things. That is why you want to review your products on a constant basis. From a massage supply store you may offer to products and equipment in your place, review items often. Know that you are looking for any items that are not operating at their best capacity. Over time things naturally begin to show wear and tear. Your job is to replace such things before they become a problem for you. Along with not operating at their best efficiency, they could prove a threat. That is to both customers and any staff operating them.
- Best pricing – Last; if charging too much for services and products, a good chance you will not hang on to many folks. That said you want to review what you charge customers on a regular basis. See if you are charging much more than your immediate competition may be doing. If you are, it may well be time to adjust some or many of those prices. Also look at offering memberships and opportunities. That is where many customers can get their hands on discounts over time.
As you look at the approach you take to your customers, the hope is you are meeting their needs.
If you are doing such a thing, odds are you will be in business for some time to come.