We’re starting a new segment here at Sosoactive.com: mini reviews of some of the latest videos featured on VEVO. For our inaugural set, we take a look at vids from a TV and Broadway star, a young R&B upstart and a California pop/rock band that had enormous success in 2011.
FOSTER THE PEOPLE – COMING OF AGE
With their new album Supermodel set to drop next month, California band Foster The People will look to follow up the gigantic success of single “Pumped Up Kicks” and the 2011 album Torches. In doing so, they dropped the new single “Coming of Age” and the accompanying video, which premiered on VEVO on January 14. The time-lapsed video features the creation of mural on what appears to be a downtown L.A. building and matches the songs’ reflective, slightly somber nature. Lead singer Mark Foster reportedly says Supermodel will be grittier and less party-centric that it’s predecessor. And the video for “Coming of Age” captures that feeling pretty accurately: it’s inward looking and mournful yet still infectiously danceable.
LEA MICHELLE – CANNONBALL
Looks like we’ve got another all entertainment in one star on our hands with the premiere of former Glee star Lea Michelle’s video “Cannonball” on VEVO just a few days ago. It seems the video is more an exercise in displaying Michelle’s vocal skills as opposed to an all out performance on film. Looking more than vulnerable in an abandoned house throughout the majority of the video, she’s got a very good voice. It’s just that there’s not much else going on to keep viewers’ attention. Nothing all that exciting, or visually interesting here, but look for this one to be featured on VH1’s Top 20 Weekend Countdown sometime during 2014.
ERIC BELLINGER featuring PROBLEM – I DON’T WANT HER
Bellinger seems to be taking the Ne-Yo route to pop music stardom having already written songs for Chris Brown, Selena Gomez and Grayson Chance. The production for “I Don’t Want That” is inspired by 90s megahit “Jump” by Kriss Kross. The video itself? Pretty standard. Nighttime rooftop fashion show/VIP party in a major U.S. city with Bellinger crooning about how bad his chick is and how haters need to take notice, with a special cameo by R&B mainstay Tank, and bursting at the seams with model-quality women. Honestly not very distinguishable from many Hip Hop or “urban” videos these days. Let’s hope Bellinger’s next outing a little less forgettable.