Home Marketing TopSpin & TuneCore Integrate Technologies To Better Serve Clients

TopSpin & TuneCore Integrate Technologies To Better Serve Clients

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I recently came across an excellent story on music marketing and distribution that is flying a bit under the radar, but one that all artists indie and major should definitely know about.

Two of the biggest and most respected names in new-age music distribution and music marketing are apparently joining forces to integrate their technologies to give artists the chance to make a better living in today’s music industry.

TuneCore and Topspin Media, two companies well known for continually seeking to be on the cutting edge of music marketing and distribution innovations, have come together to begin offering a complete suite of services to independent and major music artists. And, with Topspin being an industry-leading direct-to-fan retail software music platform for musicians of all kinds, and TuneCore being a huge name in independent music distribution – it’s almost a natural progression that the two companies would link up for a partnership so exclusive.

As reported on the TuneCore Music Blog, the partnership will allow artists of many kinds to get more fans and communicate with them directly, sell/give away music directly to fans on their Facebook page, blog, webpage and via mobile sites, use iTunes, AmazonMP3, Spotify, Google Play, Deezer, Rhapsody, eMusic, simfy and more for worldwide distribution, earn more money from music, merchandise and ticket sales and keep 100% of their rights, among other features.

The apparent goal of the two companies is to have technical integration complete in late summer, and artists will be able to conveniently have their music and information auto-delivered from Topspin to TuneCore or from TuneCore to Topspin.

The consolidation of the music industry continues to move at a rapid pace, with a ton of changes happening every day. And with a technical integration like this one, it’s clear that TuneCore and Topspin know that it’s high time for them to take advantage of their respective strengths so that they can continue to best serve their clients. And in turn, those clients can best serve their fans.

It will definitely be interesting to see what artists take advantage of this new marriage between two companies that continue to seek how to best enable artists to have respectable and lucrative careers in an industry where that might not be the norm. And judging from some of the names that were dropped in the official press release of artist that have used one or both services in the past (Nine Inch Nails, The Doors, The Beastie Boys, Paul McCartney, Eminem, Jay-Z, Lil Wayne, Drake, Beck, Public Enemy, Civil Wars, Sonic Youth and more), it might be safe to say that there will be plenty of artists across spectrums looking to take advantage of the new partnership.

For more information and to get started, artists can go to links on Topspin.com and TuneCore.com The official press release is also available at the TuneCore Music Blog.

Ron Grant is a freelance journalist and blogger originally from Detroit and currently residing in Orlando. He is a contributor at HipHopDX.com, is the lead writer for Orlando-based indie music label Conscious Mind Records and runs his own independent music blog, The Music Nerdvocate. Follow him on Twitter @RonGreezy.