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Pepsi Launches “Pulse” Pop Culture and News Platform

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Pepsi recently introduced its newest product, but it’s not a soft drink. Pulse, a social media-driven news and entertainment dashboard, debuted on Monday at Pepsi.com as is part of Pepsi’s new worldwide ad campaign entitled “Live for Now” which will officially debut on May 7.

The platform is an interesting undertaking-trending the top popular culture, entertainment and celebrity news of the day. Also included is original content created by Pepsi based on additional news of the day all put together into a top 10, trending topic format that Pepsi is clearly using to rival the likes of Facebook, Twitter, Pinterest, Instagram and a few other popular social media outlets.

Some of the most interesting and unexpected news that can currently be found on Pulse includes information on the upcoming Santa Barbara Film Festival, the 15 Sexiest Superheroes, tips on taking your next road trip, Beyonce being named the Worlds’ Most Beautiful Woman, and even TED Talks.

I must admit that I had my reservations about Pepsi diving into the social media game, and I can’t say that I’m completely sold on the idea just yet. But going to Pepsi.com and taking a stroll through Pulse makes for an unlikely trip, where somebody that might not be the most up-to-date on news and pop culture may be able to get their daily fill.

Besides, with other beverage companies and like Coca Cola and Mountain Dew entering both the social media and music games, it’s only a natural progression for Pepsi to take this step. On top of that, the Olympics are right around the corner, so we shouldn’t be surprised that Pepsi is rolling out this product now, with so much money in advertising and PR at stake this summer.

Ron Grant is a freelance journalist and blogger originally from Detroit and currently residing in Orlando. He is a contributor at HipHopDX.com, is the lead writer for Orlando-based indie music label Conscious Mind Records and runs his own independent music blog, The Music Nerdvocate. Follow him on Twitter @RonGreezy.