Blogging has become a common phenomenon in this digital era. Many content creators have embraced this concept to enhance what they are doing. People have realized the niche that is blogging in growing their business. Just like essay writing, blogging is a service that can be outsourced for the greater good. It is all about knowing the trajectory you need to achieve and taking advantage of the opportunities. Blogging transcends anything else you have going on. You are using the platform to share knowledge and inspire many people. Initially, when I started my blog, I just wanted an avenue to express myself. But from the interactions with my audience, well, let’s just say that my mindset has shifted. I am more intentional about what I post.
The content I come up with, I am conscious about the impact it will have on people who will read the blog. Don’t get me wrong. This has not limited my creative ability on what I can post. What has happened is I have become more aware of my influence and small contribution in this space. When you start writing a blog, you enjoy the freedom it provides for you to be your authentic self. You get to enjoy it, even more when you find purpose in what you do. What has encouraged me to be my authentic self still even as I chase purpose is how I engage with my audience. I still share many unpopular opinions that many people would be on my neck. But what counts is the ability to have meaningful and constructive discussions. We can have debates and disagreements but in a respectful way. This is why I feel free to share anything that is on my mind. I have come to appreciate a receptive crowd and the ability also to take criticism good or bad for what I share.
Putting yourself out, there can be nerve-wracking. You open yourself to any eventualities when people read your work. It either they like it or not. But this should not be a deterrent from maximizing the ability to be creative and share what you have. The blogging mindset never gives up. Growing your platform might take a while. The key here is consistency. With all the online tutorials and research papers, you can only get better. Understand the art of blogging by learning what it entails and how to add value to your audience. Keep getting better at it, and the results will be great.
Why do I say that blogging is more than just self-expression?
From experience, it is not enough to be a good writer when it comes to blogging. You need to be versatile in your approach and learn many skills. Look at some of the famous bloggers in the market. Some are online marketers, graphic designers, content creators, or have a degree in a technical course. My point here is they know their stuff. You will be sharing a lot of information with your readers. So you need to learn many things in the industry before you can be termed as a successful blogger. As the knowledge source for your audience, you must equip yourself with the relevant skills.
Also, it is not a one shoe fits all frameworks. Just when you thought you had exhausted everything about blogging, you realize there is so much to learn. People are different. What appeals to one audience may not be the same for the next person. If you plan to grow your platform, there are many tips, strategies, and initiatives you can take to achieve this. You cannot be ignorant or comfortable with the milestones you are taking. Be eager to learn and remain relevant in the space you have curved out for yourself. Think of new ways to become better. Not just for yourself but also for the people who you engage within your posts.
Blogs are a two-way street. You can use the platform to express your sentiments. There is nothing wrong with that. But being able to communicate with your audience in real-time is essential. Having such a platform is not only beneficial to you. It presents an opportunity to learn from each other as well. My philosophy is always “create, learn and share.” The connection you get from these interactions enhances your skills as well. There is so much more that comes with the art of blogging. For the most part, it is no longer about you. It is about providing a safe space for other people too.