Every business owner knows that advertising is essential for any business to be successful and so we spend a great deal of budget on trying to reach out to customers to tell them about the products and services that we currently have on offer. There are many options when it comes to advertising online but some of them are not as effective as we would like them to be and so they don’t offer us the best return on investment that is currently available. There is a new way to reach out to prospective customers and it is provided by one of the top search engines which is Google. It’s likely that you have been running standard text ads for a number of years now and while they have done the job that you wanted them to do, they didn’t drive a lot of business towards you and they didn’t help to pay for themselves at all.
This is why many businesses are using Google Shopping Ads in Thailand because these particular shopping ads are outpacing other types of advertisements and they have become a very affordable and efficient way to drive traffic towards your business website and to increase your overall sales. These are product based ads that offer you something that others don’t. Your advertisement actually shows an image and it gives some short basic details about the product that you are offering and there are reviews there from customers as well. If you’re trying to improve upon your e-commerce platform then this is the perfect way to do just that for the following reasons.
- The best visibility currently available – The wonderful thing about these advertisement’s is that when customers are looking for a particular product or service and they enter in the keywords, they will be greeted by a page that shows the many results from that query. The thing is that your products will then appear at the top of this particular Google search result and so it provides the perfect way to catch the eyes of potential customers and to get them interested almost immediately which is the perfect way to market a successful brand.
- An image of your product – There is a well known saying that a picture can say 1000 words and in the case of Google shopping ads, this is very true. At the top of the Google search results, you will also have a picture of your product and this helps it to really stand out from all of the other text based advertisements.
- The best return on your investment – They offer a much better click through rate and there is a double likelihood that customers will click on a Google shopping ad before they click on a text ad. They are also much cheaper to use and the cost per click is almost half of what would be for standard ads. This saves your business an incredible amount of money and that is the name of the game when it comes to enjoying more holidays away.
When you start to use Google shopping ads, you will find that there will be a lot more traffic being directed towards your online e-commerce store and this should translate into a lot more sales.