Reverbnation has become arguably the premier online destination for indie artists with their social network integration and robust artists profiles. Now, the company is making it possible for artists and bands to create their own mobile applications.
Reverbnation has created a mobile app platform for unsigned acts to create their own applications for both iPhone and Android Platforms for an additional cost. The apps that I saw on Itunes and Android market were pretty “basic” looking, but for the low yearly cost, it may be worth the investment for acts with “loyal fans” that would actually download their free app.
The apps allow for streaming, the ability to checkout exclusive backstage photos and videos, Twitter updates and blog posts. In addition, fans have the ability to keep up with show dates, purchase tickets and even get directions.
In a report on musicthinktank.com, Reverbnation co-founder Jed Carlson says, “Mobile is exploding. Having a mobile app in fans’ pockets means that they see the artist’s brand every day, have an easy way to share that artist and their music with friends.”
It seems that mobile really IS the future of music or at least a substantial part of it. With tools such as this one from Reverbnation, indie artists can create their own apps, and engage their fans in hopes of building sustainable careers in the new music economy.