Influencer marketing is booming as influencers increase and create high-quality content for their audience. Influencer marketing is also effective for SEO. In the last few years, influencer marketing has changed a bit, and some of the practices are no more effective to benefit good results. This article will help you acknowledge worthless Influencer Marketing Practices and how they are no more effective.
Relying on Influencers with High Followers:
The audience base is rapidly increasing with each passing day, and all influencers (regardless of their niche) are earning new userbase aggressively. A high audience base fascinates many businesses, and hence they prefer working with celebrity influencers. A high audience base was a selection criteria during the initial days of influencer marketing. However, this concept has changed, and businesses are focusing on micro-influencers that retain sound audiences that primarily match your business’s niche.
Considering Wrong Numbers:
Before you collaborate with any influencers, it’s crucial to understand their audience. Understanding their audience will help you know about their purchasing power, lifestyle, and other aspects that will help you create an effective yet workable influencer marketing strategy. Unfortunately, many businesses still rely on engagement parameters without considering the conversion rate and hence end up with hefty investments with no sales.
Using Same Content:
During the initial days of the influencer era, businesses reuse their content when working with multiple influencers, which lets them get expected results. However, audiences are now more educated than before, and they easily filter reused content on the Internet. So, if you are still using single content, it’s time to put a full stop and let your influencer marketing team create new content ideas that can enhance your presence and boost your brand recognition. This will also help influencers continue creating unique content without reusing old sponsor content. If you are unable to create appealing content, Emilie Haney can help you.
Lack of Transparency with Audience:
With time, audiences have grown to a level where they can easily distinguish organic content and paid content. That’s why all social media platforms have allowed the influencers to mention their sponsored content that will show up above their content. It will help them build transparency with the audience and retain their trust for long. Hiding sponsorship notice will only end up losing your trust, which will also degrade your engagement rate.
Letting content live and die on Social Platform:
Influencer marketing doesn’t mean you create a budget, select an influencer, create content and get results. This isn’t the end of your Influencer Marketing Strategy. Starting from day one, you must indulge in the content creation phase and search out to find appealing assets that can live on social platforms forever. Your content will represent your brand; hence you should always pay keen attention to it and focus on every step precisely.
So, if you also have any of the practices mentioned above in your influencer marketing strategy, you should halt your marketing efforts and devote time to finding new opportunities to get desired results from influencer marketing. Nowadays, numerous online resources are available that provide you with updated knowledge about ongoing trends and how you can make the best out of influencer marketing.