Search Engine Optimization, simply called SEO, is all about gaining online exposure in an organic way. With SEO practices and strategies, you are basically telling the search engines that your website has the relevant contents and information that users are looking for. Initiating an SEO campaign can be a convoluted task for your managers, so the obvious idea is to outsource. There are plenty of SEO services to choose from, and in this post, we are sharing more details on how you can actually do better with SEO, with five basic but important tips.
- Hire the right agency
Believe it or not, this one aspect can change the way you use SEO for your company. While paid marketing is critical at some point, you have to start with SEO and ensure that it remains a core part of your digital strategy. If your current SEO Company hasn’t delivered on promises made, or you are not happy with the results, consider hiring an agency that has the expertise, experience, and can actually prove their mettle based on real case studies. A good SEO service is like and asset for the future and you may need to replace the existing one for obvious reasons.
- Publish more content
SEO cannot succeed without content, and we are talking of good content here. You need to ensure that the contents related to your brand and business hold value for the target audience. Google now considers and rewards content from social media platforms and mentions on these sites, so what you post on Facebook, Pinterest or Instagram also matters. You have to come up with new ways of writing good contents, and there has to be a plan in place. Make sure that the content is written for the masses i.e. your audience, and not search engines.
- Focus more on link building
Gone are times when you could reap the benefits of quantity-based link building. Search engines, especially Google, are rather smart about rewarding link building efforts, and you have to go the organic way. Bloggers outreach and working with authority, niche sites will matter the most in 2019. You have to find a way to enhance the online visibility of your website by featuring on the right platforms. While working with an SEO agency, ask them for details as to how they plan to use link building for your brand and do check if they are only using white-hat SEO.
- Update your website
Don’t expect much from SEO as far as conversions and sales are concerned, unless of course, your website is updated. Bounce rate is a serious matter of concern for brands, and it all depends on the website. Off-page SEO may help in driving traffic to the site, but if the website is not well-designed or doesn’t offer good user experience, you cannot expect to get genuine results. Ensure that the design and theme of your website are on-point, and all the relevant elements related to on-page SEO are checked for. Additionally, do add regular content to the website, so that users have something to browse as they check for information.
SEO is not just about creating a competent website with good content. It has to be about the future, and you have to ensure that SEO remains a part of your comprehensive marketing plans. PPC and social media in the mix can come in handy in promoting the website better, but SEO alone can do wonders. A perfect digital marketing campaign is the one that relies on SEO, with search engine marketing, social media marketing, online reputation management and email marketing.