Acquire more customers & drive astounding sales with less investment is the dream of every business. However, businesses can be different but all of them need effective marketing tactics to sell their products. If you’re a business owner you surely invest your time in finding ways to boost your business. Therefore, we want you to get acquainted with how digital marketing can skyrocket any business in 2021.
After the heart-wrenching hit of covid-19, traditional businesses are in dire straits. And, most of the business has already switched to the online marketplace to be in business & boost their growth.
It’s not surprising at all after covid-19 digital penetration rate in India has increased by 28% from 2016. Buyers started to trust the online platforms as everything began to digitalize. Currently, from 16 years old to elderlies use smartphones & be active on social media.
Being a business owner, you probably don’t want to fall behind your competitors. And, this is probably the best time to take your business online. When your competitors are just thinking about it.
The best thing is, you can boost your business online with the least investment. So, invest your time, efforts & resources in developing digital marketing skills that will give your business the golden eggs forever. And, for doing this, you can opt for a digital marketing course in Jaipur even while you are looking after your traditional business in another city through online classes.
I guess! Now you’re ready to be a part of the digital business. Let me walk you through the benefits of digital marketing for your business growth.
How Digital Marketing Can Skyrocket Any Business In 2021
Bill Gates says it straight, “ If your business is on the internet then your business will be out of business”. And, after the pandemic, most business owners have realized that and are taking steps to move forward in digital marketing.
Digital marketing involves everything from building your website, lead generation strategies to retaining customers. Alongside, digital marketing is data-driven that allows you to get exact ROI. This is why digital marketing is so successful in boosting business growth.
So, let’s get ahead to uncover the impact of digital marketing on business performance.
1. Increased Usages Of Social Media
Social media is the platform where your potential audiences spend their time the most. According to the studies done by Statistica in 2020, 3.78 billion people are active on social media and spend at least 2-3 hours daily.
Earlier only big companies used to establish their presence on social media platforms. But, now as everything is being digitalized people have started following local businesses as well on social media.
In spite of the search engines, 54% of users search about products & services on social media. and they believe by doing that they get an insight of the company & it’s the product better.
Don’t you think? Your business also should be on social media platforms. But, not all platforms are meant for your business.
Before, you plan out to build your company’s presence on social media. Research on which social media platform your potential users are most active. For B2C businesses Facebook & Instagram are the best platforms, or if your business comes in the category of B2B LinkedIn can be a great platform for your business. But it depends on the product and services of your business.
2. Interactive Content
Traditional marketing is being effective these days. Banner, posters & brochures were a great way to build brand awareness but things have changed now and so do the people.
No matter how great your copywriting or traditional marketing tactics you use in your banner. It will always be more costly and less effective than digital marketing.
Digital marketing is also known as inbound marketing that doesn’t only work like a magnet to attract customers but also allows customers to interact with your company. Yes! Through ads on search engines & social media, your potential customer can interact with you with a single click. On the other hand, In outbound marketing, it’s not possible.
Besides, interactive content also helps to gain insight into user behavior, what they think about your company’s product & services. And you also get a chance to learn about what improvements & changes your customers want in your product & services that can boost your sales sky high.
3. Local Seo
Studies done by Go gulf reveals, 46% of google searches are done for finding information about local business. On top of that, 72% of people visit the shop nearby after searching on google my business.
What does it tell you? Isn’t it the best example of how digital marketing can skyrocket any business. Yes! Digital marketing not only will boost your online sales but also helps to get people to visit your offline shop.
For making it more up to the customers optimize your google my business profile to rank higher. Upload images & details about your business and also encourage your customers to leave reviews after using the product.
Rating & well optimization of GMB will help to increase offline sales. And, don’t forget to make your website mobile optimized. Because 61% of users who search local businesses online contact local businesses directly if the website is mobile-friendly.
4. Builds Brands Awareness & Reputation
Brand awareness is the first thing you need to work on for your business growth. Because, if people are unaware of your brand’s name, product, and service, how are they gonna reach to your customers if they’re not aware.
Secondly, if your brand is well recognized but doesn’t have a good reputation. Would customers still buy from you? Never!
Digital marketing helps your business to get recognition by the target audience. Who’s interested in your content, product & services. And, as you already know. How important a good reputation is for brands & companies. You can build authenticity & trustworthiness in your audience by leveraging online reputation management.
80% of customers say brand authenticity matters the most for them while purchasing online. And, online reputation management is a part of digital marketing strategies that is responsible for creating a good image of your business on the internet. So, when you’re going to make use of digital marketing for your business growth.
Traditional Marketing requires big budgets which local businesses & companies can’t afford. Even If they do, it doesn’t necessarily bring them bountiful profit. But, in digital marketing promoting products & services are way earlier & cost-effective.
Companies can promote products & services through online advertisement & show only ads to a targeted audience. Google AdWords & social media ads allow businesses to set the budget, location, and people you want to target with specific interests & behavior.
In spite of that, you can also select the mode you want to pay for advertisement. For instance, if your goal is just to make people aware of your brand. You can run a brand awareness campaign & pay for cost per thousand and impression. So, have you got the idea of how beneficial digital marketing is for your business growth?
6. Facilitates Audience Targeting
Targeting the right audience is not only cost-effective but also leads to higher conversion. Digital marketing strategies are extremely useful for businesses to reach their target audience.
Whether it’s Seo, email marketing, social media marketing, or digital advertisement. You can reach your potential customers, engage with them, provide them with the necessary information about your product and services and retain & retarget them after they become your customers.
For doing so, you need to figure out who your target audience is. The target audience is the group of people who are interested in products & services or can be in need of them.
In content, you can target them by using specific keywords that your potential customers are likely to search, or in advertisement you can create your potential audience persona with demographics, location & based on their interest. This is how digital marketing can skyrocket any business.
7. Automations Make Digital Marketing Easier
The growth of marketing automation has made digital marketing even easier & precise. If you have a small business, you don’t need to hire a big team for digital marketers to be successful. You can learn digital marketing automation & execute marketing strategies for making your business bigger & wider.
For instance, if you’re a service provider. Neither you can reply to each & every message of your customers nor want to hire a person for 24/7. You can simply make use of chatbot software on your website & set up quick automated replies. Unsurprisingly, 45.9% of customers expect an immediate response, and the chatbox can help to please & retain the majority of customers. So, you see how digital marketing helps small businesses to grow.
8. Exploit A/B Testing
How do you know the design of your flyers, headline or CTA made it unsuccessful? If you don’t get what you’re doing wrong. You’re gonna be repeating the same ineffective method that doesn’t bring good results.
But, digital marketing offers you endless possibilities to find out what actually works & what doesn’t. So, for the next time, you plan out marketing campaigns on the basis of what provides you great results.
There are many variables you can put to test and get the analytical report to judge variants based on the numbers. Our assumptions can go wrong but numbers cannot.
9. Borden Your Business
Shifting your business online offers you limitless opportunities to sell your products & services worldwide. Think about it, If you’re selling your products only in your city how rapidly your business will grow if you magnify your business to pan India.
Unquestionably, the investment will be there but still 90% less than a traditional business.
10. Enable Personalized Outreach
Nothing fits for all, especially in marketing. Digital marketing allows businesses to segment their audience & execute personalized marketing strategies for better conversion.
Personalized outreaching is the best way to make your audience feel important & engage with you.
Conclusion: The growth of digital marketing is more drastic than ever before. Some of your competitors have already shifted to digital platforms and are reaping great profit. Now, you’re aware of every aspect of how digital marketing can skyrocket any business. Get ready to give tough competition to your competitors and skyrocket your sales, profit & revenue by implementing digital marketing strategies.