You already got your dealership website overhauled, and have invested quite a lot on top-notch automotive CRM, and are now finally rolling out routine email newsletters to your consumers. You might be taking pride and thumping your chest on how you introduced your company or brand into the foray of the digital world, besides brainstorming creative marketing ideas on car dealership- and you have every right to be happy.
But have you looked into how your strategy looks? If you do not have one and are randomly posting deals on your old Facebook page, then that is just not enough. And creating an Instagram account, with sporadic posting on it’s sans any strategy that doesn’t help either. Creating a list of marketing ideas for your car dealership would help you establish a strong presence and guide you in the days to come.
Make Your Presence on Instagram Count with Excellent Marketing ideas on Car Dealership
Create a Good Impression
The dealership’s profile picture is something that your Instagram followers would notice, so do not overlook the vitality of making a satisfactory impression. Try keeping your profile picture the same for as long as you can, as that would be the only identity through which users would recognize your car dealership. The ideal profile picture for businesses is, however, your brand logo, which makes and your brand stand out from the crowd.
You are a dealer of cars, so you would be posting photos solely of on-sale vehicles on your Instagram feed. What you might be unaware of is that the app offers a unique slideshow feature, which enables you to post a slideshow of as many as 10 images. Thanks to this brilliant feature, you can now allow your followers to have an insight into a specific car model san posting a zillion separate image.
Enjoy Instagram Stories
Instagram has rolled out a Stories option that helps you post more than one photo or video, which in turn appears in the format of a slideshow at the top. The IG Stories tend to vanish exactly after 24 hours, and wouldn’t be visible on your profile any further. You can use the Stories feature to make exciting content that would make your customers feel a part of your business.
Add Hashtags and Location
Instagram owns an ‘Explore’ feature, where users generally search for places, people and hashtags. Try putting a few hashtags, whenever you post something (you need not exceed more than five hashtags and make it look all messed up and get your location tagged. This would ensure that you are attracting interested users in what you are putting out for sale.
As you delve deeper into Instagram, you would realise that the app is a lot different from the other social media apps and is a different ballgame altogether, owing to its visuals. Concentrate on capturing good-quality photographs and videos that are worth the buzz and you would gradually witness a surge in your Instagram likes and follower base.