Digital Marketing has become more of a trend than an organization’s need today. The reason why every other company is adapting to this strategy is not it’s popularity but because it’s exceptionally beneficial.
Especially for local and small-scale businesses who want to grow and expand their reach, digital marketing is no less than the need of the hour.
In India, various startups are blossoming rapidly and have become the leading companies in their respective sectors.
And if one must ask, a significant part of the credit goes to digital or internet marketing. From making business deals in-person, these startups, after implementing DM strategies, have gone to heights that once seemed impossible.
If you want to earn the same success, reach out to the digital marketing company in India for proper guidance and campaigning.
But before that, spare some time to read about the next two Indian startups that set on a venture years ago and, with the support of internet marketing, are now globally recognised faces.
Flipkart
Co-founded by Sachin Bansal and Binny Bansal in 2007, Flipkart has become one of the most successful startups in the history of India ever.
From selling only books for almost two years to becoming a giant online store, Flipkart has laid down a road on which nearly every other initiative is walking now.
In digital marketing, the founders of the company believe in making the best out of every opportunity they are given.
Therefore, unlike other organizations, Flipkart has walked on every single route within the world of internet marketing.
From using social media platforms to Search Engine Optimisation (SEO), Flipkart has implemented almost all the approaches available to pump up their sales.
Following are some of the approaches which Flipkart has brought into its digital marketing:
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Google Ad-Words
- Mobile Marketing
- Conversion Rate Optimisation
The success story of Flipkart has influenced many startups to contact the best digital marketing services in Delhi and other cities, as well. Taking up such services is necessary in case you lack the knowledge of internet marketing and its tools.
Zomato
Zomato is a startup that has snowballed in front of our eyes. Kicked on as an online directory for restaurants in Delhi, it is now one of the two largest food serving platforms in the country.
Almost everyone has rolled on the floor laughing upon the clever advertisements Zomato gives out frequently.
One cannot deny that their digital marketing strategy, though, is the same as everyone else, there’s a touch of uniqueness to it that is incomparable. If you’re in the initial phase of your startup, you can avail the services from the top digital marketing company in India for the best results.
Zomato, like others, uses social media platforms, especially Twitter, for promoting their services, but what makes them stand out is their straightforwardness and effective communication with their customers.
If you have a look at their post on Twitter, which reads, “Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye”, you will realize how simplified yet luring their marketing is. By using reverse psychology as a tool, their sales witnessed a significant boost in the times of the World Cup.
Zomato has gained immense popularity in recent years because of their digital advertisements that include hilarious graphical representations as well as heart-touching campaigns led to help the backward sectors of our country.
And many brilliant digital marketing services in Delhi can help you brand your digital property.
Conclusion
The lessons that the success stories of these two Indian startups teach us are that one, don’t put all your eggs in one basket, and two, be unique and carry spontaneity.
Not only must you make use of all the digital marketing strategies available to target various sectors of your audience and increase your reach.
But also, lay focus on the current scenarios affecting your customers, and take advantage of those circumstances to establish an emotional and transparent connection.
Because one of the many things that led these startups to new heights is their ability to build their audience and encourage and maintain them.
