During the 1990’s the iconic malt liquor brands like St. Ides, Old English and Colt 45 where all you needed to get a party cracking.
Songs like D.J. Quick’s “Tonight, Sublime’s “40 oz to Freedom” and D12’s “40oz” all paid homage to Hip-Hop’s fallen legend. With brand ambassadors like Billy Dee Williams, Tupac and Ice Cube – you wasn’t shit if you wasn’t drinking 40 ounces of malt liquor. And, who can forget the memorable St. Ides videos which included artists like The Wu-Tang Clan, Notorious B.I.G, Snoop Dogg and Nate Dogg? Before Ciroc and Champagne, we all drowned our pain in a cold ass 40 ounce – wrapped in a brown bag.