In this weeks’ installment of our VEVO mini reviews, we take a closer look at the videos for a North Carolina emcee with one of the standout Hip Hop albums of 2013, an NYC mix tape hero on the verge of a mainstream breakthrough and a veteran diva looking to get her throne back in the R&B world.
J. COLE – SHE KNOWS
Cole’s string of dramatic, gut-wrenching everyday struggle story videos continues on the third single from Born Sinner. In a similar vein to “Power Trip” and “Crooked Smile”, Jermaine continues to develop his visual storytelling capabilities as a young man discovers his mothers’ infidelity. It’s nothing new or groundbreaking for J. Cole’s reputation but makes for an engaging mini-soap opera.
TROY AVE FEATURING PUSHA T – EVERYTHING
In 2014 Troy Ave is looking to get in the Dope Boy Hip Hop spot amongst the likes of Rick Ross, French Montana and Pusha T. While the latter guest stars on this joint, it’s pretty much a standard cocaine Hip Hop video with lots of flesh and bragging, similar to his “New York City” song/video featuring Raekwon: dope lyrics and lots of flash and flare, but that’s about it.
MARIAH CAREY – YOU’RE MINE (ETERNAL)
Mimi makes her way back to the charts with this pleasant ballad of loving and longing, featuring Trey Songz as the object of her desire. Nowhere near a departure from previous Mariah videos, “You’re Mine” is filled with enough waterfalls and glitter to make you think you’re in Never Never Land. Ms. Carey plays it pretty safe in her comeback video for 2014.