I know your probably thinking this is just another article talking about the differences between the older and younger generation in Hip-Hop. Not Quite. Well, Maybe…
Recently I have been watching the Twitter habits of some of the older more established Hip Hop icons vs. the younger generation. I noticed that most established artists are not as active on social networks like Facebook and Twitter. Although there are a few exceptions like MC Hammer who has about 2.4 million followers and Busta Rhymes who has over 800,000 followers, most hip hop Icons aren’t as active online as I think they should be.
I think it has to do a lot with the digital divide. Also, older artists are accustomed to having the record labels handling their promotions and are more comfortable with the traditional forms of connecting with their fans like radio interviews and in store signings. However its 2012, record stores are out of business and Twitter is a 24/7 interview between artists and fans. So why would you want to miss out? The younger generation of rappers may not be as lyrically inclined as the older generation, but they definitely have their hustle down pack.
Unless you are Jay-Z, Eminem, or retired from music I think that you should be actively involved in social media to maintain your brands presence and to connect with the younger generation of fans.
Even though older more established artist seem to shy away from social media, I wonder why the marketing departments at their record labels are not handling their accounts? Isn’t that what most companies do with their brands or maybe it’s just part of their overall marketing strategy? Speak less and say more. Who knows?
I suggest Old School rappers and New School Rappers barter services. Old School Rappers can teach the New School Rappers how to rap and the new school rappers can teach them how to market their music.
Jay-Z tweeted seven times in 2011
Eminem’s Last Tweet was Nov 28, 2011
Whiz Kalifa tweeted 10x this morning