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THE SXSW MUSIC ACCELERATOR PROGRAM: ENDLESS MUSIC APP POSSIBILITIES

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It may very well be the time of year where all kinds of music publications and websites are wrapping the year up with their annual “Best of 2012” lists, but it’s never too soon to start looking forward to 2013, especially in terms of SXSW. Viewed by man as the biggest, most commercially viable and most innovative music festival in the world, SXSW is a place where mainstream industry veterans and up-and-coming indie artists alike can attend, network and make new and lucrative connections.

But the SXSW Music Accelerator program, now entering its fifth year in 2013, has become an even bigger part of the overall festival experience. During this event, a live audience and a panel of industry experts partake in some of the biggest and best music-technology related innovations in music apps, ideas and advances that have the potential to change the industry.

In 2012, a boatload of music and music-related apps were featured as finalists and alternates from companies as far away as Tampere, Finland, Dublin, Ireland and Sydney, Australia. 2012 also saw a wide-ranging and diverse set of music and music-related apps competing for the title of overall winner, from apps that help bands create fan-shot concert videos, to mobile event networks connecting artists to fans, to music discover apps on the brink of making it big, to mobile platforms for buying and selling band merchandise, and even apps that allow for better health caregiving through music.

The SXSW Accelerator program is an excellent place for the most ardent music fans and industry professionals to get a glimpse of the music technology has in store for the next few years and beyond. From website creation to music discovery, the SXSW Accelerator program has been an industry epicenter for music app innovation for the last five years, and 2013 only promises much more of that.

The 2013 SXSW Music Accelerator will take place on from March 11-13 at the SXSW Music Festival in Austin, TX, and the next big thing in music apps may very well be revealed before festival attendees’ very eyes.