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The future of Music is Mobile

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The title of this article is wrong, it should have read “Music is Mobile.” Last year was an extremely active year for social and mobile music. In 2012, we will begin to see social and mobile music as an inseparable entity. If you look at the most popular music technology companies like Spotify, Last.FM, Pandora or Turntable.FM they all have mobile applications. It is without a doubt impossible to be successful as an artist or brand without a strong mobile presence.

According to Juniper Research, mobile music revenue will reach 5.5 billion dollars by the year 2012. This upbeat outlook translates into a tremendous opportunity for young entrepreneurs and companies looking to create profitable start-ups in the new music business. As the amount of mobile full-legnth tracks downloaded is declining, mobile music application developers will begin to take center stage.

In my opinion the next few years we will also see the gamification of music taking through facebook and mobile platforms worldwide. In order to push this envelope records labels, publishers, artist and developers music unite to create more profitable revenue streams. If more people than ever are listening to more music than ever we all should be making more money than ever…