If you’re watched American Idol over the past 2 seasons you’ve probably seen the older gentleman that coaches up the contestants behind the scenes and goes back in forth with the judges from time to time. That is Jimmy Iovine, and he was well known way before Idol ever aired. So what’s Jimmy Iovine character all about? Here are 5 things we’re guessing you didn’t know about Jimmy Iovine…
Lots of celebrities get shout-outs in songs, and Jimmy Iovine is no exception. Bruce Springsteen gave Jimmy a nod in his song “Aint’ Good Enough For You” where he threw in the line… “Hip and cool, just like Jimmy Iovine.” If “The Boss” thinks you’re cool enough to give you a nod like that in a song, you’ve gotta’ be pretty damned cool…
If you’re into headphones for your mobile or just in general chances are you’ve heard of Beats by Dre. Well you might not know that it’s actually Beats by Dre and Jimmy Iovine as Jimmy is actually the Co-Founder of the Beats product line.
Jimmy Co-Founded Interscope…yup, that Interscope in 1990 and helped introduce artists like Eminem, Limp Bizkit, No Doubt, and Eve. Jimmy Iovine is not the first name to come to mind when you thought of Interscope back in the day, but he really helped to give several major artists a push.
Jimmy’s Ex-Wife is famous as well… a famous author that is as Vicki McCarty is author of the best selling “The Girfriend’s Guide” series. I’ve obviously not read the books, but from what I’ve heard they are very, very popular with the ladies. She was also a Playboy Playmate which is a pretty nice claim to fame as well.
Everyone has heard of Lady Gaga, unless you live on the Moon or under a rock in some remote location. Well, you might not know that Jimmy was actually the person to sign the singer/performer/ball of weirdness known as Lady Gaga. He was her perform at Lollapalooza in 2007, and signed her shortly after
It would be a total and complete understatement to state the fact that music is more “social” now than it has ever been.
Honestly, can you remember another time in history where music in its most basic form has been more sharable and more consumable than it is now?
Through the use of social networks, streaming music platforms, and music festivals that have become stand-alone media outlets in themselves – music has become more than just a product that you sell. It’s now an experience that fans have more control over than ever before.
And all of this begs the question: When it comes to the new social music war that we’re witnessing, who is winning? Who has the upper hand and the distinguishing advantage? Who’s playing catch up? Who are the new kids on the block, that are just starting to make a name for themselves? Who’s the established juggernaut that everyone is aspiring to be like?
These aren’t easy questions to answer. Between some of the seemingly more established services such as Rdio, Spotify, Reverbnation and Pandora – things have truly gotten interesting. In addition, lesser-known services like Myxer as well as major tech and social network players like Apple, Facebook, Microsoft and Google continuing to throw their hat into the social music ring.
Take, for example, how both Facebook and Spotify continue to toss their weight around in the social music wars. Many of us are aware that both companies created an exclusive partnership when Spotify first made its way to the States. But now, Spotify has announced a new Music Unlimited service exclusively for iPhone users, with plans available in the $3.99 and $9.99 price ranges.
Meanwhile, its partner Facebook has now added a ton of content to its artist pages including total number of Spotify plays, videos, a sharing feature and more – making it easier for listeners to reference a particular song and encouraging users to use both Spotify and YouTube more. Spofity also recently announced a partnership with Yahoo to provide users with on-demand music.
Not to be outdone by their bigger rival, streaming service Rdio has done a lot in the past year to make a name for itself as a company. Between announcing an exclusive partnership with Paste magazine and unveiling a newly revamped service, both in May, Rdio is looking to continue building on the momentum it gained when it was founded in 2010.
And Padora is looking to be no slouch on the social music scene, either. After a five-year hiatus, the company announced that its services would again be available in Australia after it dealt with several licensing issues in the country. Pandora has even been able to create an exclusive partnership with Chase Card Services and Chase Sapphire to offer personalized music in the summer months to its listeners. But it still seems that it still has some catching up to do if it is to regain some of the footing that was stolen from it by Spotify in the last half year.
But of course, the social music wars reach far beyond just regular ole music companies. For example, Bill Gates brainchild company Microsoft, still smarting a bit from the failure of Zune, recently announced Xbox Music, a brand new venture that will apparently challenge both Spotify and iTunes in streaming music over Wifi and 3G devices.
Beats By Dre, the company known for producing upscale headphones that have become status symbols for celebrities and regular folk alike, recently purchased digital music service MOG, which reportedly has about 500,000 subscribers, according to a report in the L.A. Times. The purchase gives Beats By Dre the opportunity to build on-demand music service into its ever-growing array of products.
The most interesting and dynamic thing about the social music wars is that they are all encompassing and non-discriminatory. There’s really no kind of music company or service that’s not being dragged into this new competition, be it a terrestrial radio station, a streaming radio service, a record label, a tech company or what have you. Companies of all kinds are realizing that music has, for one become more disposable, but for two, has also become more easily sharable and consumable, and they are taking advantage as such.
So, again, who’s winning? Well, from the looks of things right about now, the clear front-runner in all of this would seem to be Spotify. Having been able to successfully introduce services in the United States last year, and partnering with the biggest and most formidable social network in the world clearly gives Spotify the upper hand. In addition, being able to offer their services across a ton of different platforms Spotify is a social music juggernaut with no plans on stopping any time soon.
But the truth is, it’s still too early to tell. The social music landscape can change from day to day – and who was on top once can easily fall to the bottom very quickly and with a plethora of social music services being dreamed up there’s no telling who or what will be on top in the near future.
But at this point in history, it’s kind of a treat to see all of these companies duking it out to see who’s truly going to be top dog when it comes to giving music fans the most engaging and most enjoyable social music experience. And be prepared for more companies to start vying for the attentions, hearts and minds of those all important music fans. Ding ding!
The headphone giant Beats By Dre, which was recently infused with $300 million dollars in cash, has purchased the social music service MOG for $10 million dollars. According to the LA Times, MOG’s CEO David Hyman would remain with the company and will continue to lead its direction in conjunction with Intercope Records boss Jimmy Iovine.
SiriusXM has announced that its has launched it’s internet radio app on Google TV. In addition SiriusXM internet radio app will be available for download via Google play formerly known as Android, Market.
Last week XBox Music announced a full blown assault at the social music world with XBox Music. XBox Music will be avialble on on Xbox 360, Windows Phones and Windows 8 PCs and Tablets. The XBox will have a similar payment system as Zune with a competitive monthly subscription price.
Spotify announced its new Music Unlimited service for iPhone users. With two plans available at $3.99 and $9.99. Unlike Spotify for iPhone Music Unlimited only gives you the option to stream music and not download music
Monetizing music in both digital and physical formats in Asia has never been easy. Taiwanese mobile device manufacturer HTC agrees, which is why the company has not yet offered music services even with its own smartphone business and their Beats Dr. Dre headphones in the market.
HTC’s Head of Global Content Division Phil Chen explained few things in an interview at the Digital Matters 2012 conference, particularly focusing on why the company has not music services, even if they are heavily marketing the multimedia capabilities of their Beats by Dr. Dre Headphones.
Beats has dominated the mobile headphone market with a 53% share in 2012. The brand was founded by hip-hop artist Dr. Dre, with HTC as the majority shareholder, followed by Dr. Dre himself, Jimmy Iovine and Universal Music Group.
HTC has conducted studies that divided music junkies into two types of users. First includes people who have more time than money, mostly youngsters. This demographic would rather get pirated music rather than buy from legitimate sources. Second group includes those who have more money than time, and who have been music lovers in school (from high school through college).
Some of us might still remember that music piracy in the world’s largest continent has been a global concern since the 1990?s. At that time, pirated compact discs from Southeast Asia have flooded these markets, and have even been exported to South America at a total of 10 billion CDs per year.
China in itself is a concern. An April 2012 report from The United States Trade Representative (USTR) indicates that only 1% of music downloads in the country is legal. It’s quite hard to imagine the world most populous country with only a very small ratio of legal music downloads.
Other Asian countries are likewise challenging, in terms of marketing legitimate music in both CD and digital formats, such as South Korea, Indonesia, Vietnam, Cambodia, Pakistan and Thailand. The situation is getting a little better for the movie industry, though. Three major dotcommers there have agreed to buy TV and music rights for distribution.
To give you an illustration on how big the global (and digital) music market is: the market has experienced an 8% growth from last year, which amounts to US$ 5.2 billion. Digital channels account for 32% of recording company revenues. Now, several markets see a majority of their revenues deriving from digital content, with 52% in the U.S., 53% in South Korea and 71% in China — which are the top countries in terms of revenue.
Even though music is ranked second after games in deriving industry revenue from the digital space, it has successfully hit 3.6 billion downloads globally as of end 2011, which is an increase of 17% from 2010, according to IPFI.
Observers have noted that HTC may be postponing its Video-On-Demand (VoD) services equipped planned for release with its Watch app due to these factors. However, Chen says the company is facing logistics and implementation delays. To date, the Watch app is only showing movie trailers.
Will people watch full-length movies on their mobile devices? Obviously, screen size is an issue that may limit enjoyment of a full-length movie. Tablet computers may be more appropriate for this application.
The HTC Rezound delivers the high-end, full range Beats by Dr. Dre audio software to a United States handset for the first time. The HTC Rezound was released in November of last year, and was the first HTC phone to offer the Beats Audio platform that the company spent over $30 million acquiring a controlling interest in. The handset comes out-of-the-box with a set of Beats ear buds specifically designed to integrate with the Beats Audio application, and those ear buds come with an in-line wireless mic and remote control. This allows easy music access for rewind, fast-forward and stop in the middle of a voice call, as well as hands-free voice commands.
The HTC Rezound recently was lowered to a retail price of $99 with a standard new two-year activation and data plan, and is exclusive to the Verizon Wireless 4G LTE system. And while the sound system definitely deserve consideration as the best to hit a 4G smartphone, the display resolution, processor speed, RAM memory and high resolution video recording are all features which perform at the high end of the 4G smartphone marketplace. That display is 4.30 inches, and the S–LCD screen delivers an extremely high pixel density of 342 pixels per inch, for an overall screen resolution of 720 x 1280 pixels.
The HTC Rezound Android smartphone also possesses one of the fastest processors of any mobile handset, a dual core 1.5 GHz Scorpion central processor that joins an Adreno 220 graphics dedicated chip in the Qualcomm MSM8660 microchip package on board. A full 1.0 GB of RAM system memory and 16 GB of built-in, user accessible storage are present in the hardware profile as well. A microSD slot allows for data storage expansion capabilities.
On the back of the handset is a high resolution camcorder of 8.0 megapixels, and it can capture video in 1,080P HD resolution and 30 frames per second. That rear snapper also provides a dual LED flash, autofocus, white balance, geo-tagging, preloaded scenes, special effects and ISO control features. The front facing 2.0 megapixel chat cam can also provide portrait snapshots and video call capabilities.
For years hip-hop artists have been used to endorse products. We’ve seen artists advertise everything from alcoholic beverages, to clothing, and even energy drinks. But as the fabric of the industry has changed so has the business.
Today’s modern day music recording artists have also become savvy business people in various facets of the industry. What now seems to have become a popular trend amongst hip-hop’s more elite artists are establishing unique and individual brands on the product side of recording, such as Beats by Dre headphones.
Beats by Dre headphones/speaker products are manufactured and distributed under license by Monster Cable Products and marketed by Dr. Dre and Jimmy Iovine of Interscope records. The company began in 2008 and have become an incredible success since being placed on the market. The company offers various products obviously headphones, but ear buds and speaker systems being used by popular computer and even car stereo systems. More artists in all genres of music have begun and continued to use the products for the specific needs in recording and mixing studio records. Fans have also become more connected with their favorite artists by using products such as Beats by Dre for their own personal use.
Dre’s venture sparked the creation of other similar artist branded electronics to compete in a now growing market. Def Jam South recording artist, Ludacris, released his “Soul” headphones through
Signeo electronics last year. 50 Cent joined the party as well with his “Street” and “Sync” custom headphones with SMS Audio. Jay-Z’s label Roc Nation has linked up with Skull Candy with their recent “Aviator” line. Section 8 has also released their new line of “Prestige” signature edition headphones by Daddy Yankee. Even legendary Wu-Tang founder RZA has launched his recent brand of “Chambers” street headphones. Retail Value of each product is listed from as low as $150.00 to $400 for a single pair, depending whose brand the consumer fancies.
It seems we are in a new era in music indeed, with artists leading the way in new electronic product branding. When one looks back from both an inside and outside perspective, who is better suited to provide us with the electronics technology of tomorrow than the individuals who’s careers are built around the usage of such products? With all brands named above gaining popularity amidst their respected corners of the market, we can only guess what’s in store for the next generation of music lovers. Possibly a Lady Gaga karaoke machine or an affordable line of Justin Bieber studio microphones? One can only imagine where the possibilities are from here.
>Beats Electronics just recently opened a store in SoHo New York and remains a great item for the Christmas wish list for anyone yearning to listen to their music in style. The headphones range from $200 to $600 for limited edition versions. The headphones have been seen everywhere the past few months on Ellen DeGeneres and just about every known recording artist has a custom pair thanks to Dr. Dre and Jimmy Iovine.
However there seems to be a lot of mixed reviews about their sound quality. Some of the complaints are that the bass is overpowering and the mid-range sound is lacking. Recently funded by HTC for 300 million dollars they are set to be a major force in the mobile music industry. HTC is has been heavily advertising the HTC Rezound for the Holiday Season which comes with built in Beats Technology.