Viral Marketing for Musicians | Spotify and the New Music Revolution
First there was Napster, the media file sharing service that changed the world as we know it in regards to music. The fall-out of Napster spawned Kazaa, Limewire, Bearshare, and several other file sharing sites. The illegal file sharing problem seen worldwide caused the music industry to shift its paradigm. Enter 2004 and the advent of Myspace as the first hobby sharing social network which also featured a database full of diverse music to share with fellow users. Myspace offered an inside look into the world of “friends” and what interests they share with your own.
Myspace also offered both independent and mainstream artists to promote their music on a global platform as well build wide-spread fan-bases at the click of a button. The music industry has seen so many changes in the past seven years its been a full-time job just keeping up with it. By breaking through the walls mainstream music has had up for so long, modern day digital technology has put power in the individual artists hands for what seems to be the first time ever. Digital Streaming services such as Spotify maybe the answer the music world has been looking for in order to fix the problems of illegal file sharing. Millions of users around the globe are paid members of the streaming music sharing service which boasts a database of over 300 million songs.
This same trend seems to also be an increasingly useful tool for independent artists with no label affiliation to further increase their fan base and exposure to larger markets on a global scale. By using digital distribution networks like CDBaby and Tunecore, artists can upload their music onto several music networks for a one time-fee based on the number of songs on a single album or cd single. Fans can buy music on a number of digital download stores such as Amazon and Myspace Music, or stream music by subscribing to services such as Spotify.
It seems we are at the forefront of a new era for musicians, independent label owners, producers, and DJ’s. As the cost of recording, mixing, and mastering lessens and becomes more affordably available to fit any budget, the resources for artists to gain mass exposure becomes more plentiful. In Spotify’s move to partner up with Facebook for Social Network integration we are seeing playlist sharing spread amongst users rapidly and increasingly literally every second, twenty-four hours a day. I think its safe to say we have entered the dawn of a new music revolution.Google+