RouteNote is an online music distribution service from Redruth, England that provides artists with instant access to a large proportion of the online market. RouteNote is partnered with some of the biggest retailers on the web like Spotify, i-Tunes, EMusic and Amazon to give artists massive and immediate availability for their tracks.
Below is a brief interview I had with the CEO Steven Finch that explains RouteNote’s vision and why indie artists may want use his service instead of other online distribution companies like TuneCore.
Kelland: Where did the inspiration to create a platform like Route Note come from?
Steven: The inspiration for RouteNote came from the recording studio we own. Here in Redruth we had a recording studio in which we had lots of local artists come and record, thus there was a lot of music around and we wanted to help the artists make some money from their music.
Kelland: What is the difference between Route Note and a service like TuneCore?
Steven: RouteNote has a lot more to offer artists than just a flat rate for distribution. Tunecore has a great service which allows artists to pay a flat rate and receive 100% of their royalties. Unlike Tunecore, RouteNote offers artists a lot more options and ways to make money from their music. RouteNote offers FREE and Premium distribution plus RouteNote Direct. Free distribution has no upfront fees and artists keep 85% of the royalties. Premium distribution allows the artist to pay a very small upfront fee and keep 100%. Additionally, artists have the ability to move between the Free and Premium services so they can maximise their earnings. RouteNote Direct is a great new service that allows artists to create their own customizable store and sell their music direct to their fans.
Kelland: Does your company have any marketing programs or channels for artists to gain additional exposure?
Steve: RouteNote offers a tools section for all artists using our service, which allows them to create iTunes buttons, widgets, and partnerships for CD creation. Additionally, we have a very popular blog in which we promote great releases on RouteNote, and RouteNote Direct allows anyone to create a music playing widget for their music. At RouteNote we are always looking to expand our marketing channels, so expect more news on this in the coming months.
Kelland: How are you currently marketing your RouteNote?
Steven: Apart from keeping active on all main social media sites, we only use word of mouth marketing at the moment. At RouteNote we are focused on our product at the moment and offer the artists we have the best possible service available.
Kelland: Do you have plans to expand to the US anytime soon?
Steven: RouteNote is already a worldwide service and we have thousands of artists already based in the USA. We are trying to help all artists from all over the world.
Kelland: What do you think the future of digital music look like to you?
Steven: I think a lot is happening at the moment in digital music. I really believe that consumers will start to adopt streaming services (like Spotify) more and more. I’m a big music consumer and I want to access my music on all devices from wherever I am in the world. My music catalogue will be on my computer, on my phone, in my office, at home, in the car, on a plane.. and this will most probably be via a subscription service.
Kelland: Where would you like to see RoueNote in the next 5 years?
Steven: In the next 5 years RouteNote will be offering an amazing service to artists. We will have a distribution service that is fast, reliable and offering the best possible rates and partners. Additionally, RouteNote will have the best marketing channels to get our artists heard all over the world. We will be helping thousands of artists spread their music to the world.