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ReverbNation Finally Joins Pinterest

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ReverbNation, currently the most popular indie music marketing platform, has jumped on the Pinterest wagon and their page can be found here: ReverbNation. As of today, ReverbNation’s Pinterest page has under 100 followers but I’m sure this will dramatically increase in a matter of days – due to the millions of musicians who are currently using ReverbNation to promote their music.

I’m not quite sure how Pinterest will fit into their current marketing mix but it will be interesting to see how things pan out in the upcoming months. With over 2 million artists currently using their Facebook app, it shouldn’t be hard for them leverage band photos, and concert pics to increase followers and re-pins…

Any suggestions on how they should use Pinterest to increase engagement?