After 20+ years in the music industry Sergio “Latin Prince” Jimenez is showing no signs of slowing down. The Nicaraguan born Power Dj is the Founder of one of the most influential Dj Crews in Urban Music and continues to redefine his hustle in the digital age of music. Earlier this week, I had a chance to interview The Bum Squad DJ Founder about the past, future and present of his “American Dream.”
How Did you come up with the moniker Latin Prince?
Well being Latino and a huge fan of the artist Prince made it a very simple choice.
What are some lessons that you learned during the early days as a KMEL All Star DJ that you still carry with you today?
Always stay humble in this business, never think you are bigger than anyone else, work hard and stay honest with yourself.
With the rise of celebrity dj’s and individualism in urban culture, what roles do DJ crews like the Bum Squad play in 2013?
There is only one role for a DJ crew and that is to break new music!
What piece of advice would you give a new artist trying to break into the game?
Network, Network, Network
Do Dj’s still break records or has the internet filled that void?
I believe DJs still break records.. There are a few DJs on radio that have the power to do so and of course you have club DJS, the internet and mixtapes.
What are big some records that you have been instrumental in breaking?
Anything that has to do with Trey Songz (Bum Squad DJz artist), Lupe Fiasco (Bum Squad DJz Artist) and Pitbull.
Are we ever gonna see a Latin Price album?
Summer 2013 “Music Is My Weapon” is coming out.- It’s a dance music driven album.
When it’s all said and done, How do you want to be remembered?
As a great DJ, an amazing friend, and for my LOYALTY (something a lot of people lack these days).