Myxer, a top U.S. mobile destination for free, ad-supported social entertainment, announced today a groundbreaking programming streaming radio product, Myxer Social Radio, with the launch of two new weekly interactive music shows “Inside The Artist Studio” and “Indie Spotlight.”
Building on the success of its unique Song Stories? social music feature, Myxer is evolving Myxer Social Radio as a video platform for cultivating a community of users who are accustomed to quality content in a social listening environment. The groundbreaking show titled “Inside The Artist Studio” hosted by MTV’s Brenna Ehrlich will showcase a new artist each week with a special selection of songs from the artist or band being profiled. Listeners will log in each week to hear selections from their favorite artists interspersed with video segments from Brenna’s interview with a new artist or band each week. Listeners will also be able to chat live with the artist during the show.
A senior writer for MTV’s O Music Awards and former contributor at Mashable.com, Ehrlich will be delving deep into the music by conducting artist interviews and chatting with users via Myxer Social Radio’s chat feature. Combining video interview clips with song playback, “Inside The Artist Studio” gives users a best of all worlds with a viewing, listening and social experience. A first for internet streaming radio, the show brings artists and fans together in real time, fostering an open dialogue via chat while the featured artist’s songs are being played.
A 30 minute show, “Inside The Artist Studio” will air Tuesdays on Myxer Social Radio at 7 P.M. (ET) premiering June 5th with special guest French Horn Rebellion. Artists scheduled to appear in the coming weeks include The So So Glo’s, Ben Folds, and many more.
In addition to “Inside The Artist Studio,” Myxer recently announced “Indie Spotlight,” a weekly show where independent artists stream their latest music and fans can interact with them in real time during the show through chat. The platform allows independent artists to reach their fan base and interact with them directly showcasing their latest music. Myxer has already conducted beta programs with The Resolvers, Gramps Morgan and Bushwood. The “Indie Spotlight” show runs Thursdays at 7:00 P.M. for 30 minutes on Myxer Social Radio.
“We are excited to provide Myxer fans a VIP All Access pass to their favorite artists in a social setting,” said Mike Carson, Myxer’s Chief Marketing Officer. “Today’s milestone launch of these two innovative programs for Myxer Social Radio is indicative on the increasing demand among consumers, brands and advertisers for live, socially relevant content that brings people together and boosts overall engagement. ”
With more than a Million downloads of Myxer Social Radio since launching in November of 2011, the app was recently nominated by MTV’s O Music Awards in the category of “Most Addictive Social Music Service.” The O Music Awards honors achievements in the digital music realm. Fans can cast their vote by visiting: http://www.omusicawards.com/vote/most-addictive-social-music-serviceGoogle+