Home Home Music 4.5 Collective Licensing – the debate continues…

Music 4.5 Collective Licensing – the debate continues…

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21 June, 2012, London: 2Pears, the team that bring you events and networking for creative and startup companies in tech, music and media, are announcing the sequel to last year’s popular Collective Licensing seminar: the Music 4.5 Collective Licensing debate.

The Music 4.5 Collective Licensing debate will take place on Friday 29th June, 2-6pm, in the offices of Lewis Silkin, followed by drinks and networking.

Following on from last year, the Music 4.5 Collective Licensing debate will take the discussions around the value of copyright, the digital rights licensing process, international initiatives, mandates on blanket licensing, accountability and transparency, as well as new platforms and structures, to the next level.

The seminar is created specifically to bring together licensing and copyright experts, artists, artist managers, music-tech startups, record labels, publishers, entertainment experts and agencies in the UK and Europe, all involved one way or the other in licensing, rights management and the value of copyright.

Digital service providers are faced with licensing uncertainty and multiple royalty demands for the same works and transactions. The absence of a consolidated database – European or global – of repertoire ownership, transparent and efficient licensing, invoicing systems and mandated paths to grant licenses to music services is definitely hampering the efforts by European licensing bodies such as STIM, the PRS for Music, GEMA, SACEM. With regards to the BRIC countries, and China in particular with some of the most technically advanced users of music in the world and certain structures in place, they will all be affected by the international initiatives, but will they engage?

Chaired by renowned industry expert Nic Garnett, who recently joined law firm Simons Muirhead and Burton, the Music 4.5 Collective Licensing debate will kick off with a scene-setting up-date of the Global Repertoire Database and the International Music Registry by Paul Jessop, principal with County Analytics, and formerly CTO of IFPI and RIAA.

Jun Wu, founder and CEO of R2G, the leading music distribution service provider in China, and widely regarded as one of China’s respected internet entrepreneurs, will provide insight into the Chinese situation and perspective.

The music and media finance expert, Davin McDermott, Director and Head of Music at RSM Tenon, will discuss whether there is a new need for transparency with the empowerment of individual creators.

Additionally, Tom Höglund, general counsel of Epidemic Sound, and one of the architects behind an alternative music industry system where rights management is handled by the supplier rather than the user, will look at the new platforms and whether they pose a threat to collecting societies and major labels or provide complementary services.

More in-depth discussions will follow, including a panel moderated by Rick Riccobono, New Media Law, previously with CBS Songs and Broadcast Music Inc., focused on how licensing of content for commercial use should adhere to general market standards and mechanisms. Following an introduction by Nigel Dewar Gibb of Pitmans SK Sport and Entertainment, the panel will see Kirsty Hawkshaw, artist and international representative of the Professional Vocalist Songwriters Alliance, Frances Lowe and Will Page of the PRS for Music, come together to discuss.

The closing debate, led by Nic Garnett, will attempt to bring together the various discussion points of the afternoon while exploring the future and whether we are at an inflection point in music licensing. Peter Bradbury, head of rights at BBC Global News, Ed Averdieck, founder of CueSongs, Sem Bakker of Tribe of Noise and Rohe Advokaten, Mark Isherwood of Rightscom and Chris Jackson, founder of MetaBroadcast, will debate and discuss whether the system will be reformed or replaced by new infrastructures and institutions.

Agenda and speakers include:

Music 4.5 – Collective Licensing debate

14.30 Introduction – 2Pears and hand-over to chair of the day: Nic Garnett

14.40 The Global Repertoire Database & the International Music Registry – Identifiers, Registries, Databases and making them work
Robust identification of creative works together with accurate and timely information about ownership is critical for rights management, whether individual, collective, voluntary or statutory. There are numerous initiatives underway to improve the current position but will they be enough?
Will they survive to implementation? Will they duplicate each other? Will they service the important new markets such as the BRICS countries and Africa?

Paul Jessop, Principal, County Analytics, former CTO of IFPI and RIAA

15.00 China and developing markets….engage and involve or independent infrastructure and set up?
Asia can no longer be written off as the insignificant back-yard of a western dominated music industry either in terms of production or consumption – what about the DIVA system (PRC, HKG and Taiwan)?
What’s the Chinese perspective?

Jun Wu, R2G (via video link with Beijing)

15.20 Accounting transparency
Is there a lack of governance of what at times amounts to quasi-banks with global structures and global royalty streams?
Is yearly reporting fair and right, or should a quarterly reporting become industry standard as per normal business practices?
And, there are at least nine different definitions of what ‘The Black Box’ is…
Is there a new need for transparency with the empowerment of individual creators?

Davin McDermott, RSM Tenon

15.40 Afternoon Coffee Break

16.10 Panel Discussion: Dirty games in the licensing societies – what happened to governance and accessibility?

• How do you solve the 130% payment problem with multiple claims per song?

• A number of collecting societies and some of their their directors have been accused of, and/or indicted for, various types of alleged fraud: what’s going on?

• What benefits the members of the collecting societies best, not just the biggest earners but also the small guys of the long tail?

• Hargreaves said: “Collecting societies should be required by law to adopt codes of practice, approved by the IPO and the UK competition authorities”. True or False?

Intro by Nigel Dewar Gibb, Pitmans SK Sport and Entertainment

Moderator: Rick Riccobono, New Media Law

Kirsty Hawkshaw, VSA – Professional Vocalist Songwriters Alliance
Nigel Dewar Gibb, Pitmans SK Sport and Entertainment
Frances Lowe, PRS for Music
Will Page, PRS for Music

16.50 The new Platforms
New enterprises such as Epidemic Sound, Music Reports International, Nielsen, CueSongs and TuneCore to name but a few, are offering alternatives to the standard institutional processes for both individual rights holders and major rights users.
Do they pose a growing threat to the collecting societies and major labels or are their services complementary? And how do they benefit artists and users? Are they creating a replicable alternative infrastructure?

Tom Höglund, Epidemic Sound

17.10 Panel discussion: Are we at an inflection point in music licensing?
The licensing of music is now carved up by platform, repertoire and territory – what does this mean for online services, broadcasters, and organisations that operate on many platforms?
Have we reached the end of the road for the traditional music collecting societies?
Should the system be reformed or replaced by new systems/institutions?
Does a centralised or decentralised system serve the artists, creators and users best? What would the advantages and disadvantages be, including efficiency, market-driven economics, more transparency, etc?

Will the development of the IMR, ICE and/or GRD result in a dismantling of the traditional collective licensing system?

Moderated by: Nic Garnett, Simons Muirhead & Burton

Peter Bradbury, Head of Rights, BBC, Global News
Ed Averdieck, CueSongs
Sem Bakker, Rohe Advokaten
Chris Jackson, Meta Broadcast
Mark Isherwood, Rightscom

17.50 Closing remarks

18.00 Summer Drinks and networking

Tickets to Music 4.5 Collective Licensing – the debate can be purchased online here: http://www.music4point5.com/register.html

About 2Pears
2Pears – the team that bring you events and networking for creative and startup companies in tech, music and media, such as Music 4.5, techpitch 4.5, and the UKTI Pitch Training Workshops.
2Pears facilitate peer2peer networking and collaboration, new thinking and new connections, through seminars, workshops, events, information-sharing and meetups. We work predominantly within the digital technology and media industries – bringing them together in a multitude of ways.

We are Petra Johansson of events company TwistedTree, and Rassami Hök Ljungberg of communications consultancy rassami.

For more information contact:
Rassami Hök Ljungberg
E: rassami@2pears.com
M: +44 (0)7712675898