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J. Cole Starts Beef with Eminem?

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Music Week In Review Jan 28th: Don Trip, J. Holliday, J. Cole, 9th Wonder and moreLate last year Big Sean’s leaked song Control caused a myriad of controversy amongst hip-hop heads due to Kendrick Lamar’s fire-breathing verse. It wasn’t just his ferociousness on the mic but his namedropping of his fellow rappers was what caught the ear of everyone listening. J. Cole is following the trend of namedropping and people are losing their sh*t.

Cole’s newest album was leaked but one song, Fire Squad, has caught everyone’s attention. Sounding as different from a J. Cole song you can get, Cole raps about white people ruling the hip-hop world. It’s not anything groundbreaking but it’s whom he decided to name. Cole’s lyrics, towards the end of the song, goes:

“History repeats itself and that’s just how it goes / Same way that these rappers always bite each other’s flows / Same thing that my ni**a Elvis did with rock ‘n’ roll / Justin Timberlake, Eminem, and then Macklemore.”

Has J. Cole lost his mind? Did Cole just seriously decide to take a jab at Eminem? Is he crazy? You know what Eminem can do to this guy’s career, right? Eminem has gained notoriety for his viciousness when involved in beef. But hold on to your pants, Cole continues his line:

            “While silly ni**as argue over who gon’ snatch the crown / Look around my ni**a, white people have snatched the sound / This year I’ll probably go to the awards dappered down / Watch Iggy win a Grammy as I try to crack a smile. I’m just playin’, but all good jokes contain true sh*t / Same rope you climb up on, they’ll hang you with.”

Seems like people everywhere are grasping at straws finding some hidden meanings behind some straightforward comments. Cole isn’t wrong but the comments feel like their coming ten years too late. Eminem has mentioned this in multiple songs in his third major release, The Eminem Show. In Without Me, Eminem states:

“I am the worst thing since Elvis Presley/ To do black music so selfishly/ And used it to get myself wealthy”

Don’t forget White America:

“But Shady’s cute, Shady knew Shady’s dimples would help/ Make ladies swoon baby (ooh baby!) Look at my sales/ Let’s do the math: if I was black, I woulda sold half/ I ain’t have to graduate from Lincoln High School to know that”


“See the problem is, I speak to suburban kids/ Who otherwise woulda never knew these words exist/ Whose mom’s probably woulda never gave two squirts of piss/ ’til I created so much motherfuckin’ turbulence/ Straight out the tube, right into your living rooms I came/ And kids flipped, when they knew I was produced by Dre/ That’s all it took, and they were instantly hooked right in/ And they connected with me too because I looked like them”

Is Cole wanting to start beef? Hmm, no but I do think his comments are coming too late. Take a listen to the song. I personally like the song and is something I love to blast in my car while I travel to and fro the gas station and grocery store.

What do you think?

Jonathan Silva is a graduate and current student at Full Sail University going for his Master's Degree in Journalism. When he isn't writing for film blogs like Get The Big Picture or listening to music, he's either watching movies or playing video games. His love for all things entertainment shine through in his writing.