Last week, I had a chance to meet up with Mike Hranica and Andy Trick from the metal core band ‘The Devil Wears Prada’ at the RockStar Energy Drink Mayhem Festival. We had a brief conversation about the role of social media in their marketing strategy and the future of TDWP.
What impact has social media had on your band’s brand?
Mike: At the beginning, it was our primary outlet. When we first became a band that was during the Myspace prime and we rode that train – and it helped a lot. Right now; We are not at the fore front like we were during the Myspace Years. With all the fashions and trends like Instagram and Pinterest, we are just not as active as some bands. If you really want to get to know us we want you to go out and buy the album, but we like to personalize our fans experience a little more through our website: http://www.tdwpband.com/.
Has any social media site been more effective for you guys?
Andy: I think each social media site has its own advantages. There is Twitter which is a great way to communicate to fans in a text/sms format. Tumblr is a great way to get your photos and personalize things and Facebook is a very social experience.
How do you balance your faith with life in the entertainment industry?
Mike: It’s our base conviction. People ask me “how do your write a Christian song?” But, it doesn’t work like that we just write what comes from the heart. “Dead Throne” is a very intentional depressing and dark album, but there always is a tiny bit of hope at the end of the tunnel. For example the last song on “Dead Throne” is called “HoldFast,” and that song embodies hope and optimism. So faith is always there and always has a presence even in the Zombie Lp it was there.
After seven years in the in the game what gets you guys excited?
Andy: It always been the same for me: playing the shows and seeing people have the time of their lives watching us. Just seeing a seeing a crowd of people having fun going crazy over music.
If we were to have a conversation 5 years from today, what would have had to happened for you to be proud of the progress that you guys have made?
Mike: If we don’t kill each other by then Lol.. But, all it takes is for us is to continue to make great records that come from that heart. In five years from now, I would like to see the continued progression and sincerity in our music.