Recently, SoSoactive.com caught up with Christian emcee Bizzle, who gained much in the way of notoriety and YouTube hits for his song and viral video “Beware”, where he flips the track “No Church In The Wild” by Jay-Z and Kanye West. With his latest project Martyrs In the Making available now online, Bizzle did not mince any words in his interview with us, touching on his background, his genre of music, the recent Grammy win by fellow alternative rapper Lecrae, how he sees the industry, and what he plans to do to shed light in the dark that he sees Hip Hop as constantly casting.
Your popularity is steadily growing, but what do you want potential fans and people that may not be familiar to know about Bizzle as an artist?
I’m a believer first, but I also share some of the same struggles and I come from the same background. I’m just doing my best to talk about the same struggle but from a different, Christ-like perspective. I’m going to rap about my flaws and my triumphs, but at the end of the day I’m going to do my best to keep it 100% authentic.
You grew up in the Los Angeles area but now live in Houston, TX. Have both the West Coast and the South had a big impact on your music?
Coming up I was influenced by East Coast music. But I think all three have influenced me. I naturally have a West Coast demeanor because I’m from there. But moving down to Houston made me more versatile. If I get on a down south record, I don’t sound like a West Coast guy trying to do a down south record. Coming out here made for a lot of versatility.
Who are some of the artists that have influenced your music?
The music that I do now? No. My influences growing up for the most part were the ‘Pacs, the B.I.G.’s and the Jay’s, and once I got saved, I just started doing if or Christ and never really put another rapper back on that pedestal that I had back in the day. I try to just be me, but because I am a Christian, because I am trying to do me, I’m going to spit Christ-like material because it’s what’s in my heart. On this side, my influence is Christ, really (laughs).
Can you talk more about your latest project, Martyrs In The Making, and how it compares to your past music?
Martyrs In The Making is a mixtape that me and my artist Bumps INF put out. It’s really about being anti- the game, or what the game represents, all the negativity and all the lies. It’s about being able to take a look into the music industry from the other side and getting to know how much of it is a façade, how much of it is fake, and how much of it is compromised. Finding out about how many people rap lyrics that they don’t really believe just to get a check. Some don’t care and hate what they do and still do it. It’s really just trying to shed light in a game that I feel is so dark right now. We look at it as being “not so bad” because of just how bad it’s gotten.
You also have your own label, God Over Money. Can you talk about some of the goals you have for the label in terms of supporting artists and releasing new music?
As a label, I want to put out good music that can not only compete but also dominate the music that’s out there today. I call my genre truth music, and we speak about the streets and lots of the same stuff, but from a Christian standpoint. If I’m talking about chicks or about being in the club, I’m talking about the struggle of being around all these chicks or how hard it is to try to stop smoking.
I just want to present an antidote to the poison that’s out there and give other artists the chance to get their stuff picked up. The goal is for them to eventually operate on their own. I try to set it up where they get 100% of the money from their physical copies. I want it to be a label that won’t sell out because lots of people start out with a righteous intent, but as soon as the checks come, they not only fold but also convince themselves that it’s ok. I tell all my artists that right now I don’t have a lot of light shining on me, but once more light starts shining and the message gets out there, hopefully we’ll all be good.
Your song “Beware, Pt. 1” has gotten a big response and lots of views on YouTube. Overall, do you believe there has been a positive response to the song and its message?
Yeah. I’ve been getting a lot of positive responses to the record. As long as the truth is on my side, I don’t feel that anything can stand against the truth. Not for long, anyway. So it’s definitely been getting a good response. You get your haters that are Jay-Z and Kanye fans, but most people, even if they are fans, if they can separate themselves and look at what I’m presenting, they can’t call what I’m saying a lie. Everybody won’t agree but I’m at peace with whatever comes from it.
What are your thoughts on an artist like Lecrae winning a Grammy for his album Gravity?
For one, I feel he should’ve gotten a rap category Grammy. When you look at the people that he was in a category with, they’re all singers. Christian rap is the only genre to get separated by the content you speak of and not the style of music. I think that it has the potential to open doors, but that potential is slowed down by the fact that when ‘Crae got the opportunity, he said that he’s not a Christian rapper. Even though people still label him as that on websites and other things, so I think there are some doors still opening, even though that might have hindered it.
What are some of the biggest issues that you see in Hip Hop and in the music industry currently?
I think Hip Hop has been separated from reality. People can say whatever they want, do whatever they want, and feel good about it at the end of the day because they see it as a job. Much of the content is negative. None of it promotes commitment in any area. I think it’s setting up the next generation for failure, and lots of people don’t realize how influential Hip Hop is. It’s definitely helpful for a few, the people that make money off of the records, but it’s at the cost of a whole generation, and I don’t think the trade off is worth it.
Do you feel that Hip Hop can get back to a place where it is uplifting and more positive?
I pray that it can. I believe that it can. It just seems like it had to get to the bad before people could start embracing good music. As of lately we haven’t had light to compare the darkness to. It seems like the “good” music talk about drugs and death, but the “bad” music just talks about it more. Up until now there hasn’t really been an alternative. But hopefully people can get an alternative where they can go towards the light rather than darkness. I definitely can’t tell the future. All I can do is play my position.