Last week AEI Media, the parent company of UKF, announced its plan to expand it’s international events strategy with the hiring of Jenni Cochrane.
Jenni is music industry veteran with experience working with global brands such as Ministry of Sound, Hed Kandi, Dance Nation and Global Underground. In her previous position at CR2 Records; she was Director of Events and Head of Artist Management for a roster that included Eric Prydz, Fedde Le Grand, MYNC and Chuckie. It looks like AEI is looking to expand on the popularity of live and offerings and with Jenni’s experience, I would expect the unexpected. Below is an interview I had a few days ago with the new Head of International Events at AEI Media.
How did you get into promoting Live Events and Tours?
It all started in Ibiza! My first job was working for Renaissance in Ibiza when I was just 17. I’d just finished my exams and went for a holiday before starting University – I stayed and worked the season and then went back every summer for 7 years, working my way up the ladder. After I graduated I went into a full time job in Events & PR and then eventually found myself in a fantastic job with Ministry of Sound, which fast became my home for the foreseeable future.
Why did you leave Ministry of Sound?
I left in October 2011, after an incredible 7 years running the Live Tours & Event division it was time for a fresh new challenge!
Will you still be working with artists at CR2 Records?
I have no plans to.
Being named the head of International Events, how do plan to expand on the massive reach that AEI Media already has?
As the appetite for bass music around the world continues to grow at an incredible pace, so does the need to deliver amazing live experiences to its audience. Our strategy is to expand on AEI Media’s already successful UK events business and launch UKF, Drum&Bass Arena and GetDarker events into key international territories, relevant to both our brands and music sales. Our brands will be rolled out into clubs, arenas and festivals all over the world, and not forgetting our bigger plans for US expansion.
Are there any particular countries that can expect to see more UKF Events?
To date AEI Media have really just dipped their toe into the international market, with a few key flagship shows and artist led tours, so the world really is our oyster. Expect to see UKF events popping up everywhere, with North America, Germany, Hungary, Prague, Slovakia, Holland, Ibiza, Belgium, Bulgaria, Australia and New Zealand already in the schedule in the coming months.
What part of our your new position are you most excited about?
Playing a part in the global expansion of UKF, having just celebrated its 3rd birthday the brand is set for great things and I am really exited to be contributing to its ongoing success.
What is the most exiting live event you have been a part of?
Ibiza is always a favourite for me, but without doubt the most exciting live event I have organized was the huge Ministry of Sound NYE event at the O2 Arena in London in 2009. Line up including Calvin Harris, Example, Deadmau5, Justice and Eric Prydz.