How Do I Get in the Music Industry? This is question, that I began asking myself daily when I was in college as I began looking for ways to make it in ‘This Business of Music.’ I mean damn, I was living in Pine Bluff, AR how was I gonna make it? This was before the internet revolution, and back then if you wanted to make it in the industry you had to move to a major city like NY, LA, Atlanta or Nashville.
Around this time, I started reading every website site and book I could get my hands own convinced I would figure this thing out. This had to be around 2000. My early morning ritual everyday was reading Billboard.com, Sohh.com, AllHipHop.com and ASCAP.com for the next five years.
Till the this day, I still read these sites daily and this is the reason I have become such a music news junkie. The sad thing is most of these sites haven’t changed at all in the past ten years and this is why I chose to create SoSoActive.com. I’ll save that for another story.
I remember driving to Texas for my summer intern in June of 2000 and my old 1984 Buick stopped at the halfway point between Pine Bluff, AR to Dallas,TX. As, I looked for the nearest gas station I began walking the shoulder of Interstate 30 headed West reading ‘All You Need to Know About the Music Business.” I can still see my aunt picking me up at the truck stop smiling proud her nephew saying “baby I know you’re gonna make it…
That summer I created my first website streetscholars.com, which was for my indie record label that I began while in college which was seed funded from $20,000 worth of student loans. I spent that summer going from club to club passing out my cd’s to dj’s hoping they would play and most of them only wanted vinyl back then..
My How Things Have Changed!
After making it back to Arkansas that summer I was focused boy! I released my first independent album, got an intern with TVT Records and was the Station Manager for the campus radio station KUAP 89.7FM. In my mind, I had made it…
I can go on for days and days about my highs and lows in the music industry but I am saying all of this to say that there is no magic formula for making it in the music industry. With the evolution of the net and digital technology you are one blog post, album cover, Facebook invite or video from being in the music industry.
However, making a sustainable living that takes care of you and your family is another story. There are a lot of different opportunities in the industry outside of being the next Jay-Z or John Mayer. From club promotions, public relations, online marketing and producing if you are passionate enough about music you will find a way.
” If something is important to you, you’ll find a way. If it isn’t, you’ll find an excuse.”
The one thing that I can say is in order for you to make it in the music industry you have to be obsessed and so passionate about music that this is the only thing that you want to do Ever, Ever, Ever..If not just be a fan, and don’t hate on those who have the creativity, persistence and passion to make it happen!
You wanna know the craziest thing I ever did? I quit my job, moved to LA and stood outside of Interscope Records’ office everyday holding a sign that read “Will Rap For Food.” Ask Jimmy Iovine! #truestory
I’m not saying quit your day job, but if you are not thinking about music when you are at church, when you are on a date, when you are sleep, when you are awake, when you are happy, when you are sick and when you are sad. Kick Rocks…Google+