Name: Kelland, aka "Kelland"


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Bio: CEO, Writer, Rapper, Internet Marketer, Innovator and author of The Social Music Revolution Revealed.

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    About Kelland Drumgoole

    CEO, Writer, Rapper, Internet Marketer, Innovator and author of The Social Music Revolution Revealed.

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    Here are my most recent posts

    New Video: Matt G – That Sound (Feat. Stewart Mann)

    April 23rd, 2014

    Can you hear that sound?

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    April 23rd, 2014
    Tumblr Social TV
     Behaviour and shape of TV audiences on social networks analysed -
    23 April, 2014, London, New York: Results of a Social TV study, the first to map the social activity of TV audiences across Tumblr alongside other social networks, are released today by social data intelligence platform Pulsar in partnership with Tumblr.
    A number of studies have tried to quantify exactly how television viewers engage in social activities around their favourite shows, but these studies only focus on the few hour window around a show’s broadcast, providing only a narrow perspective which doesn’t fully account for how viewers are actually enjoying television.
    The prevalence of DVRs, streaming video, and other video on demand services mean that traditional viewing times have shifted and extended from the live broadcast window to the days and weeks after an episode airs. Improved access to creative tools has also changed the way people talk about television. Fans now envision their own story arcs and create original pieces of art inspired by their favourite characters.
    To account for these changing behaviours, Pulsar took a broader view: tracking the size, shape, and behavioural dimensions of the conversation over the long term. Pulsar analysed how the audiences engaged with TV shows on Tumblr and Twitter by tracking discussion around five TV series (Sherlock, Supernatural, Pretty Little Liars, Sleepy Hollow, and Malcolm in the Middle) for 11 days, before, during and after key episodes in Fall 2013.
    The findings of the Social TV study illustrate how viewers use each social network at different times and for different purposes.
    Key findings of the Social TV on Tumblr study are:
    1. Conversation around the shows analysed is larger and lasts longer on Tumblr than on any other social network
    • -    People talked about the selected 5 TV shows more on Tumblr than on any other social network: 7.3 million posts (including reblogs) in the period studied, compared with 3.1 million posts (and retweets) on Twitter
    • -    Twitter leads discussion in the hour that the shows air (621k posts vs. Tumblr’s 91k posts)…
    • -    …but as soon as the shows finish, Twitter activity falls sharply, whereas conversation on Tumblr actually grows (1 hour after airtime: 31% more activity than when the show is live)
    • -    Fans move the conversation on to Tumblr to discuss the episode just seen, recapping their favourite scenes, dissecting details, and speculating on what’s to come. From 2 hours after the show airs, Tumblr is the lead channel (96k posts per hour vs. Twitter’s 75k)…
    • -    24 hours after the shows air, Tumblr is two and a half times as active (40k posts per hour, vs. 16k on Twitter), a ratio that sustains for the whole period between episodes
    Consequently Tumblr provides a much longer window for networks and brands to engage with the TV audience.
    2. Different social networks for different behaviours: on Tumblr, fans expanding a 30-60 minute episode into a weeklong conversation by immersing themselves in the show’s universe
    • -    Social TV behavior isn’t just about check-ins and real-time opinions. On Tumblr, we see deeper interaction with TV show narratives, characters and events
    • -    - 71% of Tumblr TV interactions are driven by behaviours related to storytelling, content remixing, creativity and fan community.
    • -    Tumblr activity is highly visual: 72% of posts about the TV shows are driven by visual content.
    • -    In particular, animated GIFs create highly shareable TV content. 41% of discussion about TV shows is made up of animated GIFs, but they make 62% of the most-shared posts.
    The animated GIF format provides a way for fans to “narrate” and re-live key moments in the episodes they’ve watched, or express their feelings in “reaction” GIFs in response.
    3. TV content on Tumblr is highly shareable, both within and beyond the Tumblr platform
    • -    94% of Tumblr posts about TV shows are reblogs, driving huge distribution across the Tumblr network. Top social TV posts can go viral within the Tumblr platform, achieving a velocity of up to 16,000 reblogs per hour
    • -    Tumblr reblogs allow fans to add their comments to a piece of content, and a social TV conversation can develop
    • -    Consequently top pieces of content live for much longer on Tumblr. While the top TV tweets reach 50% of their total activity in just 1.8 hours, Tumblr content is shared for 30 hours before it reaches the same 50% point.
    • -    More Tumblr content is shared on Twitter than from any other platform (48k Tumblr shares during the period tracked, compared to 40k YouTube shares, 20k Instagram and 19k Facebook)
    Lee Brown, Global Head of Brand Partnerships at Tumblr, says: “The real conversations around TV start when a show ends, and those meaningful discussions are happening on Tumblr. Tumblr is where the fans live and where content is born, presenting a huge opportunity for TV networks and marketers to connect with their most engaged and passionate audiences in the hours, days and seasons before and after a show.”
    Francesco D’Orazio, VP Product at Pulsar comments: “The Social TV on Tumblr study shows very clearly that different social networks are for different kinds of social TV interaction. One of the key findings here is that Social TV, especially on Tumblr, doesn’t just mean real-time second screen behaviour but sustained and deep audience engagement over time. And that represents a massive opportunity for networks and advertisers.”
    For a copy of the Social TV study including visuals, please go here:

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    Vote Alexis Cole As Your Favorite HBCU Queen

    April 22nd, 2014

    Vote for Alexis Cole
    Vote for the beautiful and talented Alexis Cole as Ebony Magazines HBCU Queen via She is a student at my alma mater the University of Arkansas at Pine Bluff. Alexis Cole is a Business/Marketing major, who hopes to apply her hands in the field of marketing with her creativity and interpersonal skills. The Arkansas Pine-Bluff Queen plans to attain global success, she will also continue to serve as a motivational speaker to inspire young people to become stakeholders in their futures.

    Please vote:

    Read more at EBONY

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    Watch Outkast Coachella Performance (Full Set)

    April 12th, 2014

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    New Music: Brandon Kareem – As the Jazz Band Plays

    April 7th, 2014

    Happy Hour Music.

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    Video: LIL BOOSIE Feat. WEBBIE – Show The World

    April 7th, 2014

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    New Music – La’Wrenne – Chemistry

    March 28th, 2014

    Our very own La’Wrenne has released two singles off her “In your World” EP, which will be released on March 31st. Check out my fav ‘Chemistry.”

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    Homeless Man In Los Angeles Sings an Amazing Song

    March 25th, 2014

    The name is Red…

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    Little R.O.C. Nine Featuring Brandon Kareem – Old Dirty Bastard

    March 19th, 2014

    Little ROC Nine - Old Dirty Bastard

    Here is a video for my latest single – Old Dirty Bastard. Props to Ingrea Iberra, Brandon Kareem and Zeon for helping to make it happen.

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    March 17th, 2014

    Hip Hop and sensationalism are no longer distant cousins. They’re basically siblings in the new millennium. To be totally honest, interest in the genre has been waning more than ever in recent years. So what’s the best way to try breathing some new life into a form of music that’s losing steam? Simple. Attach more dramatic intrigue to it. The evidence can be found throughout the way the music media covers, portrays and perceives Hip Hop, from the most gossip-laden Hip Hop music blog, website or tabloid to the ratchetness found in Hip Hop reality TV, the greatest example being Love & Hip Hop.

    But this isn’t to say that artists and the art form don’t shoulder some of the blame, the latest example coming from SXSW this past week when Odd Future front man and emcee Tyler The Creator was accused of inciting a “riot” at his performance only 24 hours after a fatal accident outside of another of his performances at the annual Austin, TX music festival. Now…do the two events honestly have anything to do with one another? Nope. Was the first incident a tragedy and should we lift the families of the people that lost their lives as they go through what might be an extremely traumatic time? Absolutely. But have both parties, in this case Tyler and the music and news media covering him and his performances, have to take some of the blame on this one.

    On one hand, beyond what we’ve been told by news outlets, Hip Hop and otherwise, we can’t fully surmise what happened with the auto accident outside of Tyler’s concert on Thursday, March 14. And Tyler had little to no knowledge of or control over what was happening in that instance. Therefore, connecting the two events in news reports can be seen as a bit irresponsible. The truth is, we know why it was done. It’s a matter of the news media business model. Whatever is going to get the most views and garner the most traffic is what will get written about, posted and shared. And many of us in this business know that very well. But it’s still an unfortunate that, in this instance, two events that were both unsavory and unfortunate, yet still had little to nothing to do with one another, got connected for the purposes of reporting a news story.

    But on the other hand, can we really say that Tyler helped his cause at all by his actions on the video released by TMZ showing him inciting fans to push their way into a venue past security? Not in the least. Many of us know Tyler The Creator to be a willing participant ruckus and a sensationalist in just about everything he does, seeking continuously to go against the grain. But did he potentially take things a little too far this time? Yup. Never do we as music fans and workers want to see anyone hurt, injured or even have the potential for it. And when it does happen, it’s a drag to report and talk about it. Hell, I have a niece back in my hometown of Detroit that actually called me the day of the incident to see if I was ok because she thought I was back down at SXSW since I went last year.

    Overall, both Tyler The Creator and the news media have to be held accountable, the first for potentially endangering the lives of festival goers, and the second for trying to use two unrelated incidents for the purposes of gaining traffic. And though we probably can’t expect that either actually WILL be held accountable, at least we can try to take a lesson from both incidents and try to do better in the future. As a music journalist that loves what I do, my only hope is that both of them, and all of us involved in this thing called the music business, actually WILL take the time to try doing better.

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