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Anthrax, Mumford & Sons, Rebelution And Slightly Stoopid Choose Mobile Backstage For Engagement

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Mobile Backstage, the interactive fan club service that develops and maintains deep and meaningful relationships between artists and fans, is announcing a number of new high profile bands joining the platform. Anthrax, Mumford & Sons, Rebelution, and Slightly Stoopid, are the latest artists to join Mobile Backstage to connect their fans around the world.

The announcement comes hot on the heels of the recent band launches on its multi-channel fan management platform, including global platinum selling superstars, Evanescence.

More than just a mobile app, Mobile Backstage creates integrated, artist-branded fan environments across several platforms online and on mobile, including apps for iPhone, Android, Facebook and the web.

With Mobile Backstage, fans can share their personal videos, audio, photos and messages with other fans across the globe, as well as the band themselves. The service is focused on engagement rather than traffic, with the emphasis on core fans – those that love rather than merely “like” the artist.

Paavo Bäckman, founder and CEO of Mobile Backstage, comments: “We are very excited about these latest well-known artists joining the Mobile Backstage platform, as it shows that for artists Mobile Backstage is a way to identify and manage their listeners with sophisticated analytics and communication tools accessed via a Mobile Backstage Dashboard, which finally gives the artists and their teams a way to identify and serve their most loyal customers – the true fans.”

In the past year, Mobile Backstage end users have generated over 4 million interactions and 100 million page views.

The company has created fan clubs for artists such as Jessie J., Tinie Tempah, The Kooks, Devlin, Lykke Li, to name but a few, and works on an on-going basis with the major record labels Universal, EMI, Warner, Sony as well as many independent labels and management companies