With Hip Hop having dominated the mainstream music lexicon for so long, it’s only natural that the genre would subsequently dominate the biggest and most popular music festival in the country, SXSW. For the last few years some of the biggest names in Hip Hop have converged on Austin, TX and truly taken the city and the festival itself by storm. Artists like Lil Wayne, Raekwon the Chef, Kendrick Lamar, A$AP Mob, Macklemore & Ryan Lewis, Snoop Dogg and tons more have made SXSW a Hip Hop affair. 2014 seemed to be no different. Here some of the top moments from SXSW 2014 that happened while you may have been sleeping:
THE RETURN OF THE THRONE
We’re still not entirely sure whether Jay Z and Kanye West will be releasing Watch The Throne 2 any time soon, but an appearance at SXSW is a pretty good indication. And the fact that it was a Samsung-sponsored showcase may mean that there could be yet another surprise album release in the near future.
SNOOP DOGG BRINGS OUT WIZ KHALIFA
The only thing these two needs to do now is release an album together. But until then, Snoop and Wiz treated the Austin crowd to their hit song “Young, Wild And Free” and announced that they’ll be releasing part two of their indie movie. Once could say their making a strong case for the Hip Hop’s new version of Cheech and Chong (watch out, Meth and Red!)
50 CENT DEBUTS A NEW SINGLE
Ever since he severed ties with Interscope and declared that he’s going out on his own, Fif has breathed at least a little bit of new life into his otherwise stagnant music career. Always the consummate businessman, he took the opportunity at SXSW to debut his new single “Hold On”, dropping next week, and is more than likely building on his popular appearance at the festival from last year by hawking his headphone brand.
THE G.O.O.D. MUSIC SHOWCASE
Yeezy’s army was in full force at this year’s SXSW. Big Sean, Travis Scott, Pusha T and CyHi The Prince, Teyana Taylor and more, on the heels of an impressive 2013 for the crew/label and the release of CyHi’s Black Hystori Project mixtape, made their presence felt at a closed show down in Austin. Unfortunately the crowd apparently waited in vain for an appearance from the Louis Vuitton Don himself. B’ah well.
KENDRICK LAMAR, SCHOOLBOY Q AND ISAIAH RASHAD
In front of a sold out crowd, these Top Dawg Entertainment representatives helped to bring the iTunes festival to U.S. Soil for the first time. Attendees should consider themselves pretty blessed to see some of the biggest up and coming names in Hip Hop, with Schoolboy and Rashad having dropped Oxymoron and Cilvia Demo earlier this year, respectively, and K. Dot probably not far behind with sophomore effort.