In this on demand generation the consumer controls the market. Music, video, social networking, news, books and more at our finger tips when we want it, where we want it and on whatever device we want it on.
Even though that’s the case the cable TV provider still won’t play ball with us. No cable content provider has found a way to present an all-a-cart cable package. They expect us all to pay 100 dollars for 400 channels when the average customer really cares about 10 of those channels. Well I have news for those content providers: the game is changing and eventually we will box you out just like record stores and Blockbuster video. With that said it’s no wonder on demand providers like Amazon prime, Hulu Plus and Netflix are on the rise. Especially Netflix!
We the people have made Netflix a household name. In the last 3 months Netflix’s stock has escalated 16% and they’ve gained 2.33 million subscribers totaling 33.42 million subscribers.
In the last two years Netflix has been not only giving us an on demand catalog of TV series and films, but they have also been producing their own content. With series like Orange is The New Black, Lilyhammer and House of Cards just to name a few, they have been winning countless awards for their original content and revolutionizing the game. In 2014 they plan on growing even bigger with original and exclusive material from Marvel, DreamWorks and Netflix’s own produced content continuing as well.
Yes we did it! We told our friends, we blew up Twitter and Facebook and started a revolution. We boycotted our cable providers and spent our nights at home on the couch consuming Netflix in bulk!
So yes, Netflix as much as we owe you a thank you, you owe us now that we have made you beyond rich. Yes, rich, 1.2 Billion dollars in revenue.
So here is my letter to CEO Reed Hastings. Here are five things we expect from Netflix as you grow into the future of entertainment because we know your going to eventually raise the price.
1. Seal the Deal.
With all of the money and success Netflix is receiving we expect you to keep our catalog full and always evolving. With the numbers increasing at a rate that has Wall Street puzzled and cable providers cringing, I need an explanation. How is it that on January 1st you lost the lease on almost 100 films and series but only added half that amount of films to the catalogue? Please continue to close the deal on content.
2. Digital Instant New Movies.
These days you can rent new movies instantly from several providers including iTunes, Xbox Video, Amazon and even your cable provider. On my personal Netflix account, I pay an extra 12 dollars to receive DVDs in the mail. This means, if I remember to mail them back in a timely fashion, I can get up to 16 new movies a month because they send two at a time. What if I paid that extra amount and you allow me to watch a certain amount of new movies a month instantly? Isn’t that the same thing? Then I don’t have to miss out because of that DVD I keep leaving on the kitchen table, or forgetting to take it to the mailbox. Isn’t it less hassle for you to keep sending DVDs back and forth? Just a thought.
3. Keep it coming
The original content is a good look. With all of the awards and praise Netflix has proved that they can produce quality material that competes with the cable programing. We want to keep expanding. I saw an article about some exclusive content coming from Marvel, which I am personally excited about. They’re so many avenues to expand into. Netflix can go places that cable cannot go.
4. Fight Back
I read an article about Verizon hating on the Internet streaming game. It appears that the cable companies are looking to find a way to tax us for using Netflix and other Internet streaming services. They want to charge us for the data we use to stream differently than other Internet usage and put a cap on our data usage. Cable sales are down and we the people are not buying into their TV and Internet package deals. We just want the Internet. It’s only natural that they find a way to make us pay for straying. We need to form a plan! Let us the people know what we need to do. We must not go down without a fight. Seeing how the cable providers also provide us with our Internet we may be in a jam.
5. Not just price, but value
This includes all of the above suggestions. With the content you plan on adding, the success you’re having and the cable provider looking to wage war, I know that you are about to raise the price on Netflix. At 7.99 per month, no one is complaining about the price and I’m sure everyone would be willing to pay a little more. But if you raise the price don’t raise it while providing us with the same service. When you raise the price, remember to raise the value and take all of these suggestions into consideration.
In conclusion, I’m excited about the success of services like Netflix, Hulu and Amazon and hope the services continues to grow. The future of entertainment is all on demand and we the consumer control our entertainment experience. I just hope you don’t forget where you came from now that the money is pouring in. Netflix we made you.Google+