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3 Music Video Platforms Every Musician Should Know About

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Listening to mp3’s, streams and Soundcloud files are cool but in 2012 video is at the top of the “food chain pyramid” for online content consumption.

In 2012, any artists that doesn’t have a YouTube account is probably dead or hangs around Prince a little too much. While platforms like YouTube, Vimeo, and Ustream are the most popular video platform for musicians here are three that every artist needs to get familiar with quick.

45Sound
45 Sound is a video start-up serviced based out of Dublin, Ireland that I had the pleasure of interviewing a few months ago. 45 Sound was a finalist at this years SXSW Music Accelerator and placed second place for their ability to drastically improve the sound quality of concert footage.

Have you ever recorded a really great show with excellent video quality, but the audio sound was shitty? This is an issue with a majority of the fan shot videos on YouTube.
45 Sound uses it’s state of the art editing technology to transform that horrible audio sound to studio quality and you don’t have to do any work! All you have to do is an upload your video and audio and they will send you a great video. The service is currently free so it’s definitely worth the test.

Cull.TV
Cull.TV is what MTV use to be before we were invaded by The reality TV era that we are currently cemented in. Cull.TV is a great platform that promotes videos from breaking indie artists through their YouTube and Facebook timeline integration.

The platform is well designed and extremely easy to use. All you have to do is sign in via your Facebook account and you will automatically receive a recommended video list based on you and your friends Facebook activity. Cull is currently looking to partner with more indie artists to help promoted via their online platform and is poised to be the MTV of the online generation.

Switcham
Switchcam is another next generation video platform that wants to make sure that you never miss another concert again. I had the pleasure of speaking with the 500 Start-up’s Co-Founder Brett Welch last month and I was extremely impressed how surreal the experience of watching a video on Switchcam was.

Swithcam automatically transforms YouTube videos into a concert by taking multiple fan shot videos and integrating them into one performance video seamlessly. Swithcam recreates the concert experience and is a great discovery tool for musicians of all genres. The start-up is currently in beta and is poised for break out this summer.